Nigeria’s GreenBii is Helping African Businesses Handle all Their Operations and Data From a Single Digital Space

African businesses can now manage all of their operations and data in one digital space thanks to the Nigerian startup GreenBii, which was created as an offshoot of the ed-tech platform Traindemy.

The company behind Traindemy, which provides consumers with access to online courses offered by technical and vocational schools to help them develop marketable skills, established GreenBii to assist companies in navigating the “chaos” of digitizing their processes and data.

Vincent Edigin, the co-founder and CEO of both firms, said, “During our work on Traindemy we realized that our contacts and data were all over the place, and we had shared usernames and passwords to the many websites we used for marketing, communications, and HR.

“Someone made a mistake in the backend access, where we control site content and user information, one day. It was an expensive oversight.

Although something needed to be done, Traindemy was occupied with the current task. The team believed it would be beneficial if users could use their Traindemy login to access all products after creating two additional pieces of software for instructors.

The market demanded that we expand our reach to address comparable issues in other industries when we initially set out to establish an all-in-one ed-tech suite. GreenBii was established at that time, according to Edigin.

As many businesses digitize their operations and data, they find themselves “creating a new chaos”, with multiple accounts and struggling to make sense of the individual analytics from each software.

What if they could create new logins for employees and grant them access to all software, including marketing, payroll, HR, and accounting, in accordance with their job functions? What if they had a single admin account with a super dashboard that helps them monitor all the activities of their business? And access is reclaimed as soon as a worker departs. Imagine if they could connect their Google Drive or Dropbox accounts and have access to all of their contacts and files in one location. Out of the 120 businesses we chose for our surveys, 40 signed up to be private testers, according to Edigin.

With 700 more people on its waiting list, GreenBii currently has 200 paying customers. The startup, which has mostly been funded by bootstrapping, currently has monthly recurring revenue of $3,500 and is expanding. A US$50,000 angel round of funding is being sought by the startup. Edigin wants to immediately introduce GreenBii to Ghana and South Africa.

What will happen to Traindemy with all this growth at GreenBii? Edigin claimed that the team is still equally committed to its ed-tech venture, TVET Labs, an on-site, cohort-based vocational school with some online resources available to enrolled students.

“We intend to sell the SaaS-related products we developed throughout our run on GreenBii’s app store. We have seen educators and school administrators subscribe for a whole education suite through GreenBii, so this is already happening, he said.