Less than a week after Facebook parent company Meta unveiled its new microblogging site, Threads had 100 million registered users.
A competitor to services like Twitter, which Elon Musk purchased last year, the company’s app is intimately connected to a user’s Instagram account. The app has experienced a meteoric growth in users joining up for the service in the days following its global rollout (aside from in the EU), with daily milestones being reached. Because Meta connected Threads to Instagram, which has more than 2.35 billion monthly active users, the service was able to grow at such a rapid rate.
Last week, Meta introduced threads and started adding fictitious “account numbers” to Instagram in order to identify which users had registered for the brand-new microblogging platform. Since they are given to users in a chronological manner, these statistics also show how many people have signed up for the service. A website keeping track of these statistics reports that on Monday at around 12:30 IST, the 100 million user threshold was broken on Threads.
Post by @quiverquantitativeView on Threads
Even after only a few upgrades since its debut, Threads still lacks a number of capabilities offered by competing microblogging platforms like Twitter and Mastodon. Private messaging (DMs) and a useful search tool are some of these. Users may now sign up to test beta versions of the Threads app for Android via the Google Play store and enjoy new features before they are made available to the general public, according to the business.
It’s also important to keep in mind that since Threads and Instagram are so closely integrated, removing your Threads account profile will automatically erase your Instagram account. Adam Mosseri, the CEO of Instagram, said that the business is working on a solution that will let people remove their Threads accounts independently. In the meanwhile, users can deactivate their Threads account which will hide their profile and posts on the platform, he added.
Competitor Twitter, which has reportedly threatened to sue Facebook parent Meta over the alleged theft of trade secrets, appears to have become alarmed by the breakneck rate at which Threads keeps gaining new members. The company alleges that after Elon Musk gained control of the platform last year, he “deliberately” sent workers laid off by the previous owner to work on Threads. Musk also disparaged Meta CEO Mark Zuckerberg in a statement on Sunday, indicating that Twitter has been alarmed by Threads’ rapid ascent.
Post by @real_eastdakotaView on Threads
Although Threads has surpassed the 100 million user threshold in less than a week, it is unknown how many users are still actively using the service. According to data released by Cloudflare CEO Matthew Prince on Threads (via The Verge), Twitter’s DNS ranking has decreased over the first half of the year.
The DNS ranking for Twitter’s main domain shows a decline from January to July in the snapshot. Twitter is now listed as number 184 among the top 200 domains on the Cloudflare Radar list. This supports information provided by SimilarWeb earlier this year that suggested Twitter traffic has decreased since the start of the year.