How to leverage UGC for virtual events
What exactly is User-Generated Content?
User-generated content is any content created by your users that expresses their feelings about your brand. Customers, clients, and even employees can be among your users.
UGC refers to all of the content created by these users about your brand and its product or service. UGC can be found everywhere in the online world because people today are more open to sharing their ideas. It could be a customer’s appreciation post for a fashion label, a Google review of the restaurant, an unboxing video of the latest laptop, and so on.
People who read online reviews trust them as much as they trust a personal recommendation, according to 84% of them. UGC is critical in engaging and influencing people’s decision-making.
That is why event organizers and marketers are utilizing user-generated content (UGC) in virtual events as an asset and reaping the benefits of higher conversions.
You can also use UGC platforms to collect and use UGC in your virtual events.
UGC platforms that are highly recommended
Taggbox
Taggbox is the best UGC platform for brands, bringing all types of user-generated content from 18+ social media platforms to their fingertips. With its advanced features, you can collect, curate, moderate, personalize, and even analyze your virtual event’s UGC wall.
Stackla
Stackla is a visual User Generated Content (UGC) platform. You can collect user-generated content (UGC) from various platforms and display it on a creative social wall for your event. It has AI that gives you indications on which UGC content can work best.
Pixlee
Pixlee helps users collect visual UGC, reviews, and even influencer content. You can manage the content easily with the robust tool. Pixlee also helps you track the performance of your social wall.
How to Make Use of User-Generated Content (UGC) for Virtual Events
UGC is a powerful tool for marketing your event, and there are numerous ways to use it. UGC will enhance your event’s experience for your audience. Here’s how you can put it to use:
1. Create a social media wall using user-generated content (UGC).
The most common and simple way to implement UGC is to use an aggregation platform to collect the best user-generated content from social media platforms and present it in an interactive social media wall.
2. Use user-generated content (UGC) to promote your event.
People trust genuine user-generated content more than marketing content. UGC can play an important role in promoting your virtual events.
So, if you’re promoting a virtual event, the best thing you can do is use photos from previous events shared by attendees. It will increase the number of virtual event ticket sales.
3. Hold a live contest.
People enjoy competition and winning free prizes, so what could be better than hosting one at your virtual event? Run a contest in which your attendees must share their entries on social media. Then you can compile them and show them at your virtual event. The contest and user-generated content (UGC) will encourage live participation in your virtual event.
4. Implement social media campaigns
You can spread the word about the UGC by resharing it on your social media pages. Make people curious about your event and interested in it.
What else is there?
A virtual event, like any other, requires the same level of attention and engagement from your audience to be successful. Using User-Generated Content may be your best bet out of all the practices and strategies.
Go ahead and shortlist the tool that best meets your needs and requirements, and then aggregate User-Generated Content to boost the overall vibe of your virtual event!
