Google, an Alphabet firm, announced the debut of two new capabilities for advertisers on Wednesday. These features will use artificial intelligence to locate the most effective ad placements for brands across all of Google’s services.
Since Google and other businesses created innovative chatbots that can engage people in open-ended discussions, AI has taken over the digital industry. Additionally, AI is being used more and more to assist advertising, which provides businesses with money.
Google has already provided AI advertising capabilities, but it is now utilizing the technology to assist brands in achieving more focused objectives for their advertisements.
Demand Gen, one of the new capabilities, uses AI to distribute an advertiser’s photo and video advertising across a number of platforms, including Gmail, the YouTube feed, and Shorts, YouTube’s answer to the well-known short-form video app TikTok.
According to Vidhya Srinivasan, vice president and general manager of advertising at Google, AI will make it unnecessary for advertisers to consider where to place their ads and would instead concentrate on identifying spots that are “shiny, visual, and immersive.”
According to Google, the second new feature will employ AI to identify the ideal ad placements in order to maximize the number of views for a brand’s video advertisements.
According to preliminary testing, businesses used the new technology to get 40 percent higher video views on average, Srinivasan added.
Brands will be able to concentrate more on their marketing strategy and storytelling by employing AI to take some of the “grunt work” away from advertisers, she continued.