Traka Opens First Experience Centers in Australia and South Africa

Traka, the global leader in intelligent key and equipment management solutions, today opened its first Experience Centres in Brisbane, Australia, and Johannesburg, South Africa, within the Asia Pacific, Middle East, and Africa (APACMEA) division.

The Centres will provide an environment for Traka employees, technology partners, and end-users to immerse, educate, empower, and innovate through industry trends, best practices, and product updates.

The Centres will also serve as sandboxes for technology partners to develop new technologies, ideas, and processes to add ongoing value, allowing them to streamline efficiencies and save money, time, and resources.

These Centres will provide Traka with a one-of-a-kind environment in which to virtually demonstrate its best-in-class capability.

“We are very excited to officially open Traka’s first Experience Centres in two of our focus markets in the region,” said Jason Van der Meer, Traka’s Technical Director, APACMEA.

They were built after years of listening to our stakeholders about the need for a space where they could share and create together. These hubs are ideal environments for them to gain access to the most recent Traka technology and tools, allowing them to take the next step.

We hope that the Centres will serve as a hub for knowledge sharing, training, support, and, most importantly, collaboration between external and internal stakeholders. We can’t wait to start gathering people and embarking on this journey of innovation together.”

Traka has been working with large corporate and industrial complexes in the mining, petrochemical, and banking sectors in Africa for over ten years with great success. With a constantly growing customer base and a focused expansion into new market sectors such as Healthcare, Education, and Data Centers, the center will be able to physically and virtually bring technology innovations driven from its bespoke R&D center in the UK to local customers and technology partners, as well as share the best global industry practices that can benefit the organization’s business processes in Africa.

Traka, founded in 1995, is a global leader in intelligent key management systems and locker solutions that assist customers in securing, managing, and auditing the use of almost any physical asset, including premises, devices, secure areas, equipment, machinery, and vehicles.

Customers benefit from improved efficiency, reduced downtime, minor damage, and fewer losses with Traka’s systems, which means less administration and lower operating costs. In 2012, ASSA ABLOY, the world leader in door locking solutions, purchased the company.

“Traka is a business that continually invests in our people, our technologies, and our customers,” says Martin Woodhouse, Traka’s Head OF APACMEA. We have spent the last 30 years developing solutions and services to meet and exceed the ever-changing needs of our customers and market sectors.

We intend to open two more centers in Singapore and the Middle East in the near future to expand our support and education capability around Traka’s real value proposition. We will continue to invest in each of our regions in order to remain the trusted advisor to all of our stakeholders at all times.”

For more information about the Experience Centres, please visit https://systems.traka.com/experience-centre.

Traka will be exhibiting at SAPHEX 2022 on 6-7 April 2022. Visit us at Sandton Convention Centre to find out more or take a virtual tour of the new Experience Centre.