TikTok and Shopify have teamed up to allow users to shop directly from the app

Shopify, a Canadian e-commerce company, said that it is collaborating with TikTok on a feature that would allow users to buy directly from the social media app.

For the first time ever, Shopify merchants with a TikTok business account will be able to add a shopping tab to their accounts, the firm announced in a blog post.

Satish Kanwar, Vice President of Product at Shopify, stated, “We’re excited to be the first partner to welcome TikTok to the world of commerce, particularly right now, as our merchants prepare for a busy online holiday shopping season.”

“With over 100 million highly engaged users in the United States alone, TikTok is one of the world’s fastest-growing entertainment platforms. The TikTok channel allows Shopify merchants to interact with new audiences with material that feels true and genuine to the TikTok experience, even if they don’t have their own TikTok following.

“We’re thrilled to collaborate with Shopify and provide a way for their merchants to reach new audiences and generate sales on TikTok,” said Blake Chandlee, TikTok’s Vice President of Global Business Solutions. “Retailers are seeing that TikTok’s innovative and highly active community sets it apart from other social commerce platforms as the industry grows.

We’re always looking for new and exciting ways to connect brands with our users, and Shopify is the ideal partner to help us grow and expand our global commerce capabilities.”

Facebook, Google, YouTube, and Twitter have all recently made significant investments in shopping tools in order to boost sales.

In the coming months, Shopify and TikTok will work to test new commerce technologies that will allow merchants to enhance their paid and organic reach in video and on profiles.

The pilot version is currently available to users in the United States and the United Kingdom, with more territories to follow in the coming months.

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