Smartprof, an online marketplace for children of school age that is based in Morocco and uses edtech, has received a pre-Seed investment round of $110,000 from Plug and Play, UM6P Ventures, and a few angel investors, in addition to the $50,000 raised earlier in July.
It has the support of numerous organizations, including Startgate, the UM6P startup campus, and l’École Centrale Casablanca.
Founded in 2021 by Hamza, Mustapha, and Ali Faouiz, SmartProf aspires to create a one-stop edtech platform for private tuition in North and West Africa, a market that the business estimates to be worth billions of dollars.
“After observing that Morocco’s private educational system was collapsing, we founded Smartprof. We were certain that every student need some form of individual support to get over the difficulties they encountered in the classroom. Finding a tutor is a problem due to the highly fragmented private tutoring market. A digital tool that delivers an excellent teaching experience was really needed because there is also no awareness of cost, according to Faiz.
The complicated and subpar payment infrastructure in Morocco is one of our company’s biggest problems. However, the market opportunity for us is still quite large, therefore we work as hard as we can to acclimate to a highly rigid banking system,” he added.