JuicyScore, Global Anti-fraud Firm Expands to Nigeria

JuicyScore, a global leader in antifraud and risk management technologies for online businesses, recently expanded its global footprint to Nigeria, appointing Lawrence Osayemi as Regional Director of Sales and Business Development.

Lawrence is a professional risk and fraud management expert and sales guru with a track record of success in the financial and nonfinancial services industries. He comes to JuicyScore from CreditRegistry Nigeria, where he was the Lead, Engagement Executive for Fintech and Non-financial Institutions. Previously, he was in charge of developing, managing, and supporting product/service design for a diverse portfolio of over 300 corporate entities, including commercial banks, Fintechs, manufacturers, telcos, classifieds, betting companies, oil and gas, and so on.

“JuicyScore is going to deal with one of the major challenges in the Nigerian market, which is making financial services more accessible to everyone and also making the process of credit obtaining much safer for all transacting parties,” Lawrence said of the company’s unique services. Nigeria is currently undergoing a change in how credit decisions are made.”

Lawrence has gained extensive experience in using data to improve business requirements, design new products, and ultimately reduce/eliminate risk and fraud through his strategic and progressive career at Nigeria’s largest credit bureau.

He also stated that, in addition to traditional credit evaluation systems based on information such as credit history, payment history, debt ratios, and so on, which excludes a large number of people with no credit history, lenders are now leveraging alternative data, Artificial Intelligence, and Machine Learning to strengthen customers’/business profiles, allowing them to say yes to more people.

However, why Nigeria? “JuicyScore has entered the African/Nigerian financial landscape to aid credit decisioning with alternative non-personalized data,” Mr. Osayemi explains.

Most financial service providers/institutions lack sufficient information about banked customers to make an informed credit decision. JuicyScore offers AI-based credit scoring and, using “alternative data,” can detect reliable, predictive patterns and aid in financial inclusion and credit penetration, demonstrating that personal data is not required for fraud prevention.”