Dooka Joins Forces With Tradeshift to Launch Africa’s Biggest B2B Marketplace

A pan-African digital marketplace for business-to-business trade has been launched by Dooka in collaboration with Tradeshift, the worldwide network for digital trade.

Dooka, which is offered on Tradeshift’s worldwide B2B commerce platform and which makes use of the Tradeshift® Marketplace Operator solution, makes corporate purchase as user-friendly and consumer-focused as home shopping. The Dooka marketplace offers a digital commerce environment that actively encourages barrier-free connectivity and inclusive trade between large African enterprises and local suppliers by removing any friction in the purchasing process.

MTN, the biggest mobile network operator in Africa, joined the market as the first significant organization, according to a recent announcement from Dooka. The strategic alliance will help MTN fulfill its promise to equal access, improved digital transparency, and increased supplier productivity.

Dooka is an African corporate purchasing platform for the next-generation B2B market. According to Toby Sparrow, CEO of Dooka, the name Dooka is derived from the Swahili word “duka,” which means a store or market. “There is a chance that innovation will be overlooked as huge organizations start their digital transformations. Africa will once again fall short if African business and political leaders believe that the implementation of the next generation of trade in Africa will be an extension and acceleration of the status quo.

“Just because something is digital doesn’t mean it’s automatically superior or right. Dooka integrates the revolution in consumer internet purchasing into business digital transformation. It really does result in positive transformation, which is what motivated us to introduce Dooka to Africa.

The Dooka marketplace promises a cutting-edge, comprehensive, and fully digitalized procurement and payables solution spanning long-tail and indirect spend categories for large organizations on the African continent.

Users of the marketplace will profit from getting the best deals and a wider selection of goods from a huge number of vetted merchants in the area. Sellers can offer their goods and services to the owner of the marketplace by simply uploading them.

Buyers and sellers enjoy a totally paperless transaction environment thanks to quick seller onboarding and a comprehensive digital toolkit covering everything from product sourcing to invoicing. This guarantees that any expenditures adhere to corporate and regulatory policy.

The actions of Dooka are fundamental to everything Tradeshift stands for, according to CEO Christian Lanng. “Digital ecosystems that encourage wholesome, inclusive, and sustainable interactions between buyers and providers will give rise to the future of global trade. B2B marketplaces have the potential to alter business trade on the African continent much like mobile commerce did for consumer trade.

Dooka reinvents how B2B buyers and sellers interact, conduct business, and exchange goods and services across a single, open network. Tradeshift is a platform of choice for digital procurement since it facilitates transactions between the biggest organizations in the world and their suppliers. Tradeshift is the largest active trade network of its kind, with over 1.5 million user connections to its platform and more than $1 trillion in B2B transactions conducted since its founding. Nicky and Jonathan Oppenheimer have provided funds for Dooka as part of their commitment to making a genuine, long-lasting, and ongoing contribution to Africa and beyond.

The cloud-based supply chain platform known as Tradeshift revolutionizes how B2B buyers and sellers connect, conduct business, and trade. Offering complete international compliance in more than 50 countries, including China, it is also a player in e-invoicing and AP automation. The mission of San Francisco-based Tradeshift is to connect every firm in the world and open up new economic opportunities for everyone. Currently, a community of buyers and sellers operating in more than 190 countries may be found on the Tradeshift website.