Business Sophistication (2)
Continued from Business Sophistication Part 1
The next area today’s business must be sophisticated is in their machinery.
Your machines
By machines, I am talking about the tools, the weapon and the technology you employ for your business war. It is a known fact that a fighter is not better than his tools; the level of his skills notwithstanding. Technology will be the major enabling force for business in the future, which has already begun.
Sometime ago, I was watching a clip of World War I and II, and was forced to laugh. I saw the type of weapons the then world powers used compared to what is on ground now. There have been tremendous technological advancements in every form and classification. The same is true in business.
Before now, a little or nothing is known about the internet, the fax machine, the social media, and advance means of mobile and wireless communication across countries and continents. Nowadays, they are strong tools to taking your business to the next level if you have mastery on how to use them. As we can see, marketing and positioning your product-services have been simplified than what they used to be.
Today’s business is driving on a no-limit fast lane. There is no limit except the ones we impose on our businesses. It was not so some years back, and more is yet to come. For instance, I have a couple of partners outside the shore of this country and we are having a good collaboration that is mutually beneficial to parties involved. It is today’s business machines that made it possible.
The business war is a serious war; if you are not one step ahead of others technologically, you might soon be a step behind everyone else, and then suffer for it. Here’s my advice: always innovate. Know when to use a tool and when to retool due to the demand of the times. Innovation always requires a readiness to do something new. Any new strategy could be risky. However, it is a risk that is worth the gain. Usually, anything new is a distraction from the normal routine, and hence requires commitment of some resources. Of course, innovation should be measured by what they contribute to the market, I mean in the warzone. Engage that which would improve your result, no matter what it takes for you to have it.
In our bid to retool for this war, it is not going to be easy. It has not been easy for those who have won in the past, nor is it going to be easy for you and me. One thing is very certain; victory is sure! And when we update our weaponry we aren’t just going to win but you will win big to the envy of the competition.
About the Author
Tony Ajah is a business growth strategist, and the Principal Strategist, TA strategic Solutions, a Lagos-based firm that is into business growth and development.Contact email: [email protected]
