The Digital Economy and the Opportunities for Africa

The Digital Economy and the Opportunities for Africa

The digital economy is rapidly growing and transforming the way we live, work, and interact with the world. The digital age has ushered in the digital economy, and having a strong digital presence is critical to surviving and thriving today. What is the digital economy? The digital economy describes how traditional brick-and-mortar economic activities are being…

The Growing Digital Divide in The Technological Age: Causes And Solutions

The Growing Digital Divide in The Technological Age: Causes And Solutions

The world has witnessed unprecedented technological innovations in the last decades, leading to the development of a strong digital economy. The way we work and live has evolved significantly, owing to this digital transformation. Some of the technological innovations that rocked the last decade and radically changed our day-to-day lives for the good includeAugmented Reality,…

Business Today, Disrupt or Die (Part 3)

Business Today, Disrupt or Die (Part 3)

Today, disruptive companies are the fastest-growing in history. In reality, they are movers and shakers in the business world today. They came and smoothly disrupted the business ecosystem. They rolled their products and services that approached their market in a way that changed everything by offering products or services that lowered prices, approached their markets…

NCC, Swiss Embassy, RIIS South Africa,OneDokita Healthcare, Top Speakers and Organizations Line Up For Nigeria Innovation Summit

NCC, Swiss Embassy, RIIS South Africa,OneDokita Healthcare, Top Speakers and Organizations Line Up For Nigeria Innovation Summit

Prof Umar Garba Danbatta, Executive Vice Chairman and Chief Executive officer (EVC/CEO) of the Nigerian Communications Commission (NCC); Yves Nicolet , Consul General Switzerland in Lagos, Nigeria; Davis Cook, CEO, Research Institute for Innovation and Sustainability(RIIS),South Africa, Dr Daniel Folukoya, CEO & Founder of OneDokita Healthcare Limited, Dr Tunde Adekola, Senior Education Specialist at World Bank…

Adopting an Innovation Based Economy in Nigeria (Part 2)

Adopting an Innovation Based Economy in Nigeria (Part 2)

See Part 1 of this Article Education: Undoubtedly, education is a powerful agent of socio-economic transformation. Educational technology and teaching methods would put nations that adopt them above others. We need a paradigm shift in our educational system with improved method of learning through the application of innovative technological development as obtainable in leading countries…

Adopting an Innovation Based Economy in Nigeria-Part 1

Adopting an Innovation Based Economy in Nigeria-Part 1

In this age of exponential technological advancement, innovation has become the prime drivers of economic growth, especially in countries that have embraced it. And for Nigeria not to be left behind, she must aggressively adopt innovation in every facet of her economy. Innovation is considered by experts to be a critical component of business productivity,…

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The National eID Cards and the Role of MasterCard

President Goodluck Jonathan had on August 28, 2014, heralded the official launch of the eID card pilot scheme. As part of the pilot phase, the Nigeria Identity Management Commission (NIMC) has started to issue identity cards with MasterCards’s electronic functionality to 13 million Nigerians. This initiative is the largest rollout of a biometric-based verification card…

Strategic Marketing (3)

    Market your product-service benefits I would be dwelling a little more on this; it appears to be pivotal to this whole topic. According to Brian Tracy, ‘The best sales presentation shows the prospect how much better off he will be if he buys and simultaneously how much worse off he will be if…

Strategic Marketing( 2)

    Read Strategic Marketing Part 1 by Tony Ajah     Marketing and the buyers’ personalities As people differ, so are the strategies for reaching them. Our ability to resolve this earlier would give you access into their ‘comfort-zone’ – the zone where every buying decisions are made. To achieve success in marketing, you…

Strategic Marketing (1)

    Marketing is a very serious activity and it is the fundamental part of every business. It is your ability to win in the marketplace that makes you a true business winner. Most business failures known to me are mainly those relating to the market or marketing. The subject of marketing is becoming harder…

Enterprise 20.12 (2)

Business has a life cycle. And each stage of this cycle introduces a new business order or dispensation that would partly, and in some cases totally alter what we may have known. Everything has a shelf life, whether it is a product or even a business. Undoubtedly, we are in another phase of enterprising, and…

Enterprise 20.12 (1)

There are emerging facts from global reports that doing business in the present age is no longer a joke, even in the most stable markets and economies such as Europe and America.Indeed, the business world is no longer fair!There have been so many political, economical, social, infrastructural, and other discomforts that have led to the…

The Second coming of Business (2)

Adopt Creative- Innovation To remain competitive in this ever increasingly aggressive business climate, enterprises have to adopt a positive attitude that tilts towards unending business model reinvention and creative innovation. True innovation means demolishing and recreating an entire business concept so that you won’t be limited by your past experience, some of which might not…

Unveiling the Soft-side of Business-Part 2

The Connection We have learned that customers do business in pursuit of the emotional experience they seek. They return to the same businesses and become loyal to the brands because of the way these businesses and brands make them feel. And when customers feel good about your ‘product-service’, they tell their friends. Put yourself in…

Technology Driven Business

There is no doubt that technology has come to stay. And more importantly, it has come to reshape and redefine the way we live. Technology has bridged the time, making what was seemingly impossible yesterday, possible today. It has still gone ahead to show us that anything we ever imagined can be achieved with time….