Aleph Group’s Ad Dynamo Announces Free Digital Academy
The free Digital Ad Expert program has been officially launched in Nigeria by Ad Dynamo by Aleph Group.
The initiative, which has just announced an expansion throughout the nation, is intended to give young Nigerians the skills they need to succeed in digital marketing.
Digital Ad Expert, a peer-to-peer learning program hosted on the exclusive learning platform of the Aleph Group, aims to educate, certify, and connect thousands of Africans with the digital skills necessary to succeed in a rapidly digitizing economy and enable them to compete globally for jobs in this expanding industry.
According to Sean Riley, CEO of Ad Dynamo, Nigeria has Africa’s largest economy and is quickly embracing digital technology. We want to make sure that young people have the best chance of profiting from the opportunities given by that growth and expansion, which is why we created Digital Ad Expert.
By 2026, it’s predicted that 35 million more Nigerians will be online, making digital marketing a rapidly expanding sector. Along with helping businesses all around the nation expand and develop, it will also be crucial in reaching common customers.
Nigeria plays a significant role in Aleph’s mission to teach 50,000 digital learners worldwide digital marketing skills utilizing the platform Digital Ad Expert. Digital marketing is introduced to participants in the curriculum, along with modules on strategy, analytics, and content development. Additionally, they gain knowledge about the specifics of advertising on websites like Twitter, LinkedIn, Snapchat, and TikTok. The curriculum also provides participants with a general overview of employment options and the job market.
Riley writes, “We have no doubt that Nigerian youngsters have enormous digital potential. We’re honored to contribute to making sure they have the support need to realize their potential.
Applications for Digital Ad Expert opened on 27 June and will run until 18 July. The first cohort is then scheduled to kick off on 25 July 2022.
Candidates can apply to complete a free three-month comprehensive digital ad degree here.
