African Startup Failure Rates Are Rising, and Founders Are Being Honest About Why
Between January 2023 and June 2025, at least 33 startups across Africa shut down operations, with Nigeria accounting for nearly half of those closures. In 2024 alone, eleven startups folded, even as the continent’s most active tech ecosystems, such as Lagos, Nairobi, Cairo, and Cape Town, continued to produce new ventures at pace. What has changed is the willingness of founders to say, out loud, what went wrong. That shift matters more than it might seem.
The Funding Hangover
For much of the period between 2015 and 2022, African tech operated under conditions that, in retrospect, were not entirely real. Venture capital flowed with unusual generosity, and securing investment was often treated as synonymous with success. Founders focused on expansion metrics; downloads, user numbers, press coverage, while unit economics and path to profitability were treated as questions to answer later.
Later arrived. Funding for African startups fell 25 percent in 2024 to $2.2 billion across 488 transactions, a significant retreat from the record highs of 2021 and 2022. Global interest rate increases made risk capital more expensive everywhere, but the effect hit African startups disproportionately; they were already operating with thinner margins, in more volatile currency environments, against infrastructure that didn’t forgive operational slack.
The closures that followed were not random. They concentrated in Nigeria, which topped the list of countries with the highest startup shutdowns in 2024, with six companies ceasing operations. Among them: ThePeer, a fintech API startup that had raised $2.1 million in seed funding; Cova, an insurance-tech platform; and Chopnownow, a food logistics company that couldn’t outlast the macroeconomic pressure on consumer spending.
What Founders Are Actually Saying
The more notable development is not the closures themselves but the quality of the conversation around them. A quiet shift toward founder transparency has emerged, imperfect, sometimes messy, but real.
When Okra, the Nigerian API startup, shut down in May 2025 after raising over $16.5 million since its 2019 founding, co-founder Fara Ashiru Jituboh did not disappear. She confirmed the closure publicly, acknowledged the role naira depreciation played in undermining the economics of Okra’s cloud service, and returned an estimated $4–5.5 million to investors while offering staff up to six months of severance. That combination of honesty, accountability, and a degree of financial integrity has set a standard.
Not everyone has followed it. Medsaf, a Nigerian healthtech that raised over $7 million for pharmaceutical supply chain management, simply disappeared, no statement, no explanation, no formal communication to the hospitals and pharmacies it had served.
The contrast between these two exits illuminates something the ecosystem has long struggled to articulate: the difference between a company that failed and a company that failed its stakeholders.
The Structural Problems Beneath the Surface
Funding shortages explain some of the closures, but not all of them. Between 2023 and 2025, the deeper pattern pointed to operational and strategic weaknesses that capital alone would not have fixed.
Edukoya, a Nigerian edtech that raised a record-breaking $3.5 million pre-seed round in 2021, shut down in February 2025. The company had reached over 80,000 students and facilitated millions of answered questions. But it could not convert that traction into a sustainable business model. Market readiness issues, widespread connectivity problems, limited device access, and low disposable income among its target audience made the economics unworkable, regardless of how strong the product was in concept.
Joovlin, a fintech serving micro-suppliers in Nigeria, followed a similar path. The company had over 2,000 active resellers and more than 6,000 products listed, but stalled when it couldn’t turn usage into sustainable revenues or attract follow-on investment beyond its initial $100,000 seed from MEST Africa.
These are not stories of bad founders. They are stories of founders who built things that worked in a technical sense but couldn’t survive the compounding pressures of the markets they were trying to serve: thin consumer wallets, unreliable infrastructure, regulatory friction, and a funding environment that had turned cautious.
In Nigeria, small businesses can endure over 600 hours of power outages per year. The cost of diesel to compensate for can cut revenue by a third. These are not edge cases. They are baseline operating conditions that Western startup models do not account for, and that African founders have sometimes underweighted in their own planning.
Governance Is the Conversation Nobody Wanted to Have
The harder admission coming from the ecosystem concerns governance – the internal structures, or absence of them, that accelerate failure once external pressures mount.
The quiet 2024 shutdown of Thepeer, a Nigerian fintech, became dramatically more complicated in late 2025 when co-founder Sultan Akintunde published a detailed public account of the company’s demise. His allegations, disputed by other co-founders, pointed to approximately $1.2 million in missing funds, including $50,000 spent on car purchases for a company that had generated less than $1,000 in annual revenue. Whatever the final accounting, the episode exposed how inadequate internal controls can turn a struggling startup into something worse.
These are not isolated incidents. Research from CB Insights indicates that 23 percent of startups collapse because they lack the right team, and venture capitalists who work in the African market describe founder conflicts and governance breakdowns as among the most common and most preventable causes of failure they encounter.
What the Ecosystem Is Learning
There is, in this difficult period, something that looks like recalibration. The year 2025 saw fewer shutdowns and layoffs compared to 2024, suggesting the market correction may be moderating, even as weak business models continue to fall away. Merger and acquisition activity has increased as smaller players consolidate with stronger operators, often as a survival tactic rather than a premium exit.
The founders and investors who have spoken most clearly about the failures share a common diagnosis: the ecosystem borrowed a Silicon Valley growth template without accounting for the structural realities of African markets. Product-market fit, in this context, means more than whether users adopt something. It means whether the economics of building, distributing, and sustaining that product are viable under African conditions — FX volatility, infrastructure gaps, regulatory unpredictability, and consumer purchasing power that doesn’t behave like San Francisco or London.
That recalibration, slow and painful as it is, may be the most consequential thing happening in African tech right now. Founders who survive it will have built something the previous generation, for all its ambition, largely did not: a realistic understanding of what it actually takes to build a sustainable business on the continent.


