Mr. Green Africa, Kenyan recycling startup completes latest round of funding
Mr. Green Africa, a Kenyan plastics recycling pioneer, has received a significant investment from impact investors and key industry stakeholders in order to scale its business model across the continent.
Mr. Green Africa is a circular recycling company that has created a technology-driven plastics collection model that allows waste to be collected at the point of origin, integrating informal waste workers, micro-entrepreneurs, and consumers into a formal value chain.
By utilizing ethically sourced, locally produced Post Consumer Recyclate, the startup works closely with brand owners to achieve their sustainable packaging goals (PCR). Its mission is to transform waste into value, integrating and strengthening a localized circular economy in emerging markets.
Mr. Green Africa previously secured an undisclosed amount of funding from DOB Equity, a Dutch family-backed impact investor in East Africa, and Global Innovation Fund, in collaboration with Unilever, and has now secured a second round. Water Unite Impact Investment Vehicle, a partnership between Water Unite and Wellers Impact; the BESTSELLER Foundation; AlphaMundi Group; Minderoo; and DOW are new investors who have joined DOB Equity and Global Innovation Fund.
Mr. Green Africa will be able to capitalize on its success and scale its business model as a result of this investment. Mr. Green Africa will contribute to a larger circular plastics economy by improving the output quality of its recycled plastics to a food-grade standard and significantly increasing capacity.
“We are delighted to bring together and align such diverse groups of partners and investors to join this journey of Mr. Green Africa. It’s a testament to the authenticity of the vision and purpose of what the company and its people stand for,” said Keiran Smith, co-founder and CEO of Mr. Green Africa.
