Twitter for Elon Musk starts using X branding with a new site logo and profile picture.
A white X on a black background was used as the new Twitter logo, which Elon Musk and Twitter CEO Linda Yaccarino presented on Monday in favor of the well-known blue bird icon.
X is present! Let’s do this,” tweeted Yaccarino, who also shared a photo of the company’s San Francisco offices with the logo projected on them.
X is here! Let’s do this. pic.twitter.com/1VqEPlLchj
— Linda Yaccarino (@lindayacc) July 24, 2023
The X logo can be seen on both Yaccarino and Musk’s Twitter usernames, although the Twitter blue bird is still discernible throughout the network.
As some users criticized the new logo, the hashtag “#GoodbyeTwitter” was trending on the website.
Musk said on Sunday that he wants to modify the Twitter logo and asked his tens of millions of followers whether they supported switching the site’s blue to black color scheme.
He shared a photo of a stylized X on a black background with an astronaut motif. Additionally, he stated that “soon we shall bid adieu to the Twitter brand and, gradually, all the birds” and mentioned the “interim X logo.”
Musk replied “x’s” to a tweet inquiring what will be the name of tweets under “X”.
In 2012, a trio of designers created the initial Twitter logo. One of the designers, Martin Grasser, tweeted, “The logo was designed to be simple, balanced, and legible at very small sizes, almost like a lowercase “e”.”
In 2017, Musk claimed that x.com had “sentimental value” and purchased it back from PayPal. In 1999, Musk and others co-founded x.com, an online bank that subsequently became PayPal.
The domain x.com is inactive even though Twitter’s official page on the platform has been renamed to “X”.
Yaccarino tweeted on Sunday that “X is the future state of unlimited interaction” that is “centered in audio, video, messaging, payments/banking” and “creates a global marketplace for ideas, goods, services, and opportunities.”
The social media network is attempting to reverse a decline in advertising revenue after Yaccarino, the former head of advertising at NBCUniversal, assumed over on June 5.
