Twitter accelerates again with Bitcoin tips, NFTs, recorded Spaces, creator fund and more

Twitter’s slate of new product announcements is not slowing down. The company today introduced a number of new initiatives aimed at better serving the conversations and community using its platform, including support for tipping with crypto, NFT authentication and plans for other experiments designed to provide more context about a conversation to those just joining in. The company also said it’s preparing to launch its own creator fund in a few weeks to provide audio creators with access to financial, technical and marketing support.

While Twitter was not yet ready to detail specifics, like the fund size or expected reach, in terms of creator participants, it’s a clear shot across the bow of a top competitor in social audio, Clubhouse, whose own creator “accelerator” offered to connect its participants with brand deals or $5,000 per month during their participation in its program.

Similarly, Twitter views its creator fund as one not aimed at rewarding creators for the content they produce — like some rival funds running across Facebook, Instagram, Snap and elsewhere — but rather at helping creators get started with audio productions on Twitter Spaces.

Image Credits: Twitter

“The goal of it really is to provide that technical and marketing expertise,” noted Twitter Product Lead for Creator Monetization, Esther Crawford. “We think of it as kind of a stopgap solution. We want to onboard these folks into other long-term monetization features. But we want to give them an initial boost,” she said.

Spaces hosts will also be able to record and replay their programs — a move likely meant to counteract the threat of competitive platforms which tout recording as a key differentiator. This will launch in a “few months,” the company said.

Twitter also today announced a few new products and expansions to recently launched features.