data analytics

Creating quantum shifts in enterprise financial performance with advanced data analytics

ByTechTrends

Itumeleng Nomlomo, Senior Business Solutions Manager at SAS in South Africa Global disruptions, economic uncertainty, and supply chain challenges have placed resilience at the forefront of boardroom agendas. One of the most effective ways for organisations to bolster resilience and enhance financial performance is by leveraging advanced data analytics. However, this journey must begin with…

Data Analytics -Ayodele Ogunkunle

Behavioral Data Analytics and AI-Driven Personalization

ByTechTrends

In a society driven by information, the capacity to understand and respond to human behavior has become the bedrock of innovation in product marketing. Over the past few years, I have immersed myself in this dynamic field, navigating the ever changing intersections of behavioral data analytics and artificial intelligence. As a Senior Product Marketer, my…