It is difficult to comprehend the impact of technology on businesses and society as a whole. This year’s annual Thoughtworks Looking Glass report attempts to put a wide range of technologies into context so that business leaders can see where technology is leading them. The report examines the impact of 100 current and emerging technologies…
What is artificial intelligence (AI)? Artificial intelligence is a rapidly developing technology that is already being used in a variety of applications. AI has proven to be much more than we thought it was in the past, from self-driving cars to language translation software. AI is a concept that is frequently created before it is…
Once upon a time, artificial intelligence (AI) was the stuff of science fiction. However, it is becoming more common. It is employed in mobile phone technologies as well as automobiles. It powers agricultural and healthcare tools. However, questions have been raised concerning the responsibility of AI and associated technologies such as machine learning. Timnit Gebru,…
Using Artificial Intelligence (AI) to reboot brand-client relationships Written by Michael Gorman Marketing automation has usually focused on driving sales, mainly using past purchase or late funnel behavior (e.g., paid search) as a predictor of an imminent purchase. While effective at boosting sales numbers, this widely implemented strategy can result in a disservice to brands and…