artificial intelligence AI

Why does AI require African input?

ByTechTrends

Once upon a time, artificial intelligence (AI) was the stuff of science fiction. However, it is becoming more common. It is employed in mobile phone technologies as well as automobiles. It powers agricultural and healthcare tools. However, questions have been raised concerning the responsibility of AI and associated technologies such as machine learning. Timnit Gebru,…

Artificial Intelligence (AI) to reboot brand-client relationships

Using AI to reboot brand-client relationships

ByTechTrends

Using Artificial Intelligence (AI) to reboot brand-client relationships Written by Michael Gorman Marketing automation has usually focused on driving sales, mainly using past purchase or late funnel behavior (e.g., paid search) as a predictor of an imminent purchase. While effective at boosting sales numbers, this widely implemented strategy can result in a disservice to brands and…