Ogilvy Africa, a leading brand communications network, has established a strategic relationship with Savannah Labs, a blockchain startup headquartered in Kenya, to pioneer the development of Web 3.0 (web3) solutions for brands and marketers in Sub-Saharan Africa.
Web3 is a plan for a more democratic version of the internet as it exists today. It will provide people more freedom to communicate, collaborate, and interact with one another. The metaverse and web3, which are supported by blockchain technology, will fundamentally alter our interactions with the online world.
Through the cooperation and sharing of complementary skills and abilities now present in the two organizations, Ogilvy Africa and Savannah Labs will cooperate.
Savannah Labs delivers technology experience in blockchain and other Web 3 technologies, and Ogilvy Africa brings solution expertise in marketing and a thorough grasp of the continent.
“Web3’s recent development may act as a major leveler for both developed and developing economies. We think Web3’s most advantageous marketing use cases are still in the early stages of development. Vikas Mehta, Chief Executive Officer of Ogilvy Africa, stated, “Through this cooperation with Savannah, we intend to deliver the tools to marketers and brands in Africa to explore the possibilities of Web3 for their enterprises. “With Savannah Labs, we are building a sandbox for cutting-edge advertisers and daring businesses to experiment with web3 and mold their future with our assistance.”
The collaboration with Savannah Labs will foster and open doors for web 3 developments in the area. Ogilvy Africa will assist brands and businesses in finding and developing the partnerships they need to realize their aspirations as long as they continue to recognize the benefits of digital ownership and identity. The services would be accessible to customers in all 39 Sub-Saharan African nations where Ogilvy Africa has operations, giving them a unique offering in East, Central, and West Africa.
“By forming strategic connections between businesses, our goal is to assist brands and corporations in navigating the rapidly developing world of web 3. We can assist people in finding the ideal solutions for their business strategy, current tech stacks, and web3 ambitions because our relationship is blockchain- and technology-agnostic. In the upcoming years, there will be several opportunities to provide brands, companies, and their audiences interesting and creative experiences across the continent, according to Mowgli Dodhia, CEO and Co-Founder of Savannah Labs.
Partners partnering with Ogilvy Africa will be taking a crucial step toward securing their futures not only locally but also on a global scale as web3 and blockchain technology continue to be adopted across the global economy.