Elon Musk, the owner of the social media firm, announced in a tweet on Saturday that there are plans for a Twitter video app for smart TVs.
This would be in keeping with the company’s new ambitions to concentrate on expanding video content on the platform.
Musk tweeted “It’s coming” in response to a comment that a Twitter video app was required.
In an investor presentation on Thursday, Twitter’s new CEO Linda Yaccarino and Musk outlined the company’s ambitions to concentrate on video, creator, and commerce partnerships to revitalize the social media company’s business outside of digital advertising.
The Reuters news agency examined the investor presentation.
Vertical video accounted for more than 10% of time spent on Twitter, according to a presentation slide.
This month, Tucker Carlson, a former host of Fox News, debuted a new program on the network called “Tucker on Twitter.” According to a source familiar with the situation who spoke to Reuters, Twitter sees being able to sell sponsorships and ads alongside videos from Carlson and other content producers.
According to a source familiar with the situation who spoke on the condition of anonymity to discuss a private investor call, Yaccarino, who took over as CEO of Twitter on June 5, told Twitter investors last week that the company was in early discussions with political and entertainment figures, payments services, and news and media publishers on potential partnerships.
Yaccarino told investors that ad spending in several advertiser categories is now up at least 40 percent year-over-year, including health, consumer packaged goods and financial services, the source said.