Nigerian home concierge startup Eden Life opens office in Kenya, acquires Lynk

Lynk, a Nigerian home concierge services scheduling platform, has expanded to Kenya, with its entry aided by its acquisition of Lynk, a software business that connects unemployed people to job possibilities.

Eden Life, a subscription service that delivers high-quality chef-cooked meals, laundry services, and home cleaning, was launched in Nigeria in 2019 with the goal of connecting busy professionals with concierge services.

Since its introduction, the firm has provided over 150,000 services in Nigeria, with an 80% retention rate over the last year. It’s now available in Kenya, where it’s launched a new beauty and wellness service for Nairobi residents.

Eden Life’s entry into Kenya has been aided by Lynk’s strategic acquisition. Lynk was founded in 2015 and has since helped over 150,000 people find work, sending over $4.5 million to over 2,000 people. After being harmed by COVID-19 lockdowns in the past two years, Lynk’s main investor, Enza Capital, connected the company’s founders with Eden Life and orchestrated a strategic purchase, allowing Eden Life to expand into Nairobi faster thanks to Lynk’s established client base.

“It’s incredibly exciting to build on the incredible history of the Lynk platform and be a part of the growth of smart-service delivery solutions for busy Nairobi residents to balance their work-life balance.” “The combination of the technology that enabled Lynk to empower informal workers and the data-rich Eden Life app presents a huge opportunity to expand not only the platform’s menu of services, but also the number of people who can benefit from it,” said Akinyi Ooko-Ombaka, Eden Life Kenya’s country lead.