MSI, a global leader in gaming, content creation, business & productivity, and AIoT solutions with operations in over 120 countries, has partnered with Egypt’s fintech ‘Fawry’ to help businesses and consumers make payments.
In collaboration with ABC Shop, ‘MSI’ aims to provide exclusively discounted business laptops for SMEs and startups with facilitated installment plans via Fawry’s extensive network.
In addition to their high-performance gaming laptops, MSI is releasing new top-tier models that are specifically designed to meet business needs.
“We are proud to add MSI, the leading company in the region, to our list of partners and we are excited to work together to support the startups and entrepreneurs’ community and to provide the opportunity to support and facilitate their business in Egypt, and to enhance the ability of their business growth and their journey towards digital transformation through a package of services and facilities provided,” said Heba Al-Awadi, Chief Business Officer-Acceptance at Fawry.
“Through this collaboration, ‘Fawry’ and ‘MSI’ aim to provide easy payment methods to support startups and entrepreneurs,” Al-Awadi added. The partnership offers a secure and simple electronic payment method through various ‘Fawry’ channels, including the’myfawry’ mobile application and more than 220 ‘FawryPlus’ outlets across the country, in addition to the ‘Fawry’ POS machines of Egypt’s most extensive retail network.”
As part of the collaboration, ‘Fawry’ will provide its advanced financial technology solutions to ‘MSI’ customers via Egypt’s largest merchant network.
Furthermore, ‘Fawry’ has a primary goal of supporting Egyptian entrepreneurs and startups, which is an integral part of its market leadership in Egypt.
MSI Middle East Marketing Manager Eddie Chen expressed his enthusiasm for the newly formed collaboration with Fawry. “Thanks to our users and fans worldwide, we were able to reach US 1.2 billion in revenue last year, which motivated us to further invest in Egypt and the region,” Eddie exclaimed.
“With the rise of startup culture and improved investment climate in Egypt, MSI aims to further foster and accelerate the success of small businesses and startups by providing them with one of the best IT equipment in the world. Our B2B deals include more than just special discounts; we also provide facilitated payment programs through Fawry.
Additionally, our clients can now contact us directly and get their business deals hassle-free while ensuring they’re getting the best possible price in the market,” Eddie added.
Similarly, Mohamed Fawzy, MSI Senior Marketing Specialist in Egypt, talked about MSI’s efforts in the Egyptian market to provide more inclusive products saying, “All of our newly launched models in the Egyptian market, have been all praised globally and granted top hardware and design awards. Adding to our exciting efforts to support gamers and esports talents, we are expanding our scope to help businesses as well with our new business model Modern 14. The Modern 14 offers all-round experience and steady performance with a variety of CPU options, Intel and AMD, and it comes with a slim and lightweight design and a suitable budget to specifically cater for students, employees, and freelancers,” Fawzy stated.
“MSI is committed to expanding its network of prominent partners and retailers to unlock new business potential with the help of our partners Intel, AMD, Nvidia, SteelSeries, Dynaudio, and more,” Fawzy concluded.