Gameball Secures $3.5M to Promote its CRM Platform for Consumer Brands

Customer relationship management (CRM) solutions have become increasingly popular over the past several years, and it is predicted that the industry will expand at a 12.5% compound annual growth rate and reach $145.79 billion in the next six years.

This expansion is partly related to the rise in online retailers employing CRM solutions to raise sales, boost profits, and outpace fierce competition from other providers.

Gameball, a customer intelligence and marketing CRM platform created in 2020 by Egyptian businessmen Ahmed Khairy (CEO), Ahmed El Assy (CPO), and Omar Alfar, is one such platform that is assisting consumer brands use their data to flourish (CTO).

According to Gameball, businesses utilize its tools to create lasting bonds with clients and guarantee retention through tailored loyalty programs that are guided by data.

According to Khairy, the startup’s development has been exponential since its founding, and as of now, it has served more than 7,000 enterprises, reaching 20 million clients. Over the course of the following year, the business wants to expand this by starting a marketing campaign and opening centers in areas where demand for its platform is high.

The $3.5 million in seed funding that Gameball received from 500 Global, P1 Ventures, Launch Africa, and Middle East VCs Seedra Ventures, Arzan Ventures, Propeller, and Core Vision, as well as a number of local investors, is supporting its expansion plans.

We are placing a greater emphasis on commercializing the product going forward. We are also attempting to concentrate on specific nations that will get us access to particular regions, such as Saudi Arabia for the GCC and the U.K. for Europe, according to Khairy.

“We have noticed significant growth coming from those markets, and in addition to them being more developed, they are more receptive to new products and technology like Gameball. Since their economies are somewhat solid, we can use them more effectively for expansion.

“The consumer landscape is developing quickly, with brands contending for customer engagement, trust, and retention,” said Hisham Halbouny, general partner at P1 Ventures. Gameball is tackling a significant, multibillion-dollar problem that has the potential to revolutionize global monetization, consumer loyalty, and digital marketing. We are happy to support the team as they expand into new markets on their adventure.

Before creating an API solution for companies outside of Shopify, Khairy, Assy, and Alfar first developed Gameball as a Shopify app.

According to Khairy, customers using their platform may conduct loyalty programs, operate multi-channel marketing campaigns, create consumer profiles for individualized promotions, and provide incentives for greater participation.

“Our clients have many channels and points of contact with their customers, but bringing all of that information together in a single dashboard, where they can actually have better visibility into their customer behavior and insights, and then use this data to run effective marketing campaigns, is one of our customers’ biggest pain points. Therefore, we began construction to address that issue, stated Khairy.

Khairy continued, “Gameball is able to provide brands with monetization opportunities, as well as assist them in upselling and cross-selling effectively throughout their customer base, through studying consumer behavior.

“We enable marketers to acquire better knowledge, information, and visibility on consumer behavior. We essentially provide them with the means to run retention and marketing programs based on this data more effectively, to customize and profit more from those relationships, he said.

He continued by saying that the platform aids businesses in reaching out to their current clientele, who have the potential to be more valuable to them than new clients. Additionally, companies no longer need to spend blindly on paid advertising to acquire new customers because they have the option to tap into their present clientele through tailored campaigns and loyalty programs.

Customers of Gameball come from a variety of industries, including e-commerce, retail, and fintech. Sega, Xiaomi, Experience Philippines, and Breadfast are a few of its patrons.