Eyowo, Nigerian Digital Bank Collaborates With MasterCard to Launch Digital First Debit Card
An online bank in Nigeria named Eyowo has announced the introduction of the “e Better Card,” a digital-first debit card.
The Eyowo debit card is a numberless Mastercard that allows cardholders access to a secure and smooth payment experience by safely keeping their payment information in the Eyowo X mobile app. This eliminates the possibility of card fraud.
In his keynote address, Eyowo CEO Omoseindemi Olubayo reaffirmed that this was one of the important steps the company has taken toward offering banking services that prioritized the relationship that Africans and Nigerians have with money. Customers will also receive a cutting-edge physical card that offers the highest level of protection against identity and financial information theft because it does not include sensitive data like the card number and expiration date.
Nimide Fala, the chief marketing officer for Eyowo, provided a brief demonstration of the Better Card during a session outlining how it functions. The bank app digitally stores the PAN and expiration date of an e-card. Spending can be frozen or spending limits can be set up on the card using the Eyowo App, which is an additional intriguing feature.
User security was the main principle upon which the card was built, according to the Eyowo team when asked about its inspiration.
They have designed an experience that allays your concerns about your financial security and enables you to give priority to what matters to you most: your money.
Kari Tukur, Vice President of SSA at Mastercard, provided details about the collaboration, stating that MasterCard believes in enabling end-to-end digital access from the time of onboarding a new customer to the point of transaction.
It was simple for her to collaborate with Eyowo on the Better Card project because it is one of the guiding concepts upon which the MasterCard Digital First program is based. The Eyowo Team has been working on it for three years while continuously pursuing and prioritizing improved user security.
