All about Business.
Micro, Small and Medium-sized Enterprises(SMBs) are the backbone of most economies accounting for 90% of businesses, over 70% of employment, and 50% of global GDP, according to the United Nations. They drive growth, innovation, and job creation worldwide. In Nigeria, they play a crucial role in stimulating local economies and contributing to the country’s GDP. Recognising…
In today’s digital age, the rules of business have changed dramatically. For every business, the competition is no longer the shop next door but a global marketplace driven by digital disruptions. The digital era has transformed the way businesses operate, offering immense opportunities. The once-insurmountable barriers to entry have crumbled, allowing businesses to reach customers…
Many small businesses jump into digital marketing expecting instant results, only to be frustrated when their efforts don’t lead to sales. The truth is, digital marketing works—but only when done right. If you’re not seeing results, you’re likely making one of these mistakes: Some Common Reasons Digital Marketing Fails No Clear Strategy Many businesses run…
Moniepoint Inc has sealed a strategic deal with AfriGoPay Financial Services Limited (AFSL), a subsidiary of the Nigeria Inter-Bank Settlement System (NIBSS), to drive tap-to-pay solutions and accelerating the adoption of AfriGO Card, Nigeria’s National Domestic Card Scheme nationwide. Industry watchers believe the partnership is a significant move to further enhance the availability of digital payment services to…
AVEVA, a global leader in industrial software, driving digital transformation and sustainability, has been positioned in the Leaders Category in the IDC MarketScape: Worldwide Manufacturing Execution Systems 2024 -2025 Vendor Assessment. According to the IDC MarketScape report: “AVEVA’s composable and model-driven MES combines the power of a business process management workflow engine with the standard…
Opportunities abound in the African digital financial services industry. However, according to Juan Seco, chief growth officer at African fintech business Mukuru, this does not imply that fintechs can just appear and expand. In a variety of markets, new and established fintech companies coexist. While next-generation financial services firms are innovating and venturing into the…
Keyword research is the foundation of a successful SEO strategy. It helps you understand the exact words and phrases your potential customers use to find businesses like yours. By targeting the right keywords, you can create content that directly addresses their needs and increases your chances of being discovered online. Why Keyword Research Matters Search…
America’s Cultivation Corridor and the World Food Prize Foundation are pleased to introduce the Innovate for Impact Challenge, a ground-breaking program aimed at boosting agricultural technology (AgTech) innovation. In order to address the pressing issues of global food security and sustainability, this challenge aims to find and assist tech-driven, early-stage enterprises with game-changing ideas. The…
X Money was announced on Tuesday by Elon Musk’s X, the microblogging network that was once called Twitter. The new digital wallet and payments service will allow users to send and receive money through a peer-to-peer (P2P) mechanism. Users will be able to transfer money from their bank account to a digital wallet, which they…
Visa, a world leader in digital payments, has invested in Nigeria’s Moniepoint, a platform for commercial payments and banking services. Tosin Eniolorunda and Felix Ike founded Moniepoint, formerly known as TeamApt, in 2015. It is a comprehensive financial ecosystem that provides 10 million consumers and organizations with easy access to banking, credit, payments, and company…
A ground-breaking program, the Young Africa Enterprise Project (YAEP) aims to empower young African business owners and spur economic expansion throughout the continent. YAEP was created by Stars-Like-Us Europe and the African Network of Youth Policy Experts (AFRINYPE) with the goal of maximizing the potential of young entrepreneurs in Africa by giving them the resources,…
The New Year has dawned and with artificial intelligence (AI) still dominating chatter about the future, the data and analytics landscape is poised for more transformative growth. Experts from PBT Group highlight several of the data and technology trends that they expect will define the year ahead. “Even though it may seem an oversimplification, the…
By 2025, 10,000 African entrepreneurs will have been identified, trained, mentored, and funded under the 10-year, US$100 million program, which is administered by the Tony Elumelu Foundation (TEF). The successful applicants will get US$5,000 in seed money to validate the idea, access to a top-notch mentor, 12 weeks of rigorous online training, and future financing…
The Managing Director/Chief Executive Officer of Galaxy Backbone, Prof. Ibrahim Adeyanju, has underscored the importance of building sustainable digital infrastructure to fuel Africa’s economic transformation. Presenting a paper titled: Building Digital Infrastructure for a Sustainable Digital Economy at the 2024 edition of Africa Tech Alliance Forum (AfriTECH 4.0) held recently in Lagos, Prof. Adeyanju noted…
AfriLabs and the African Union (AU) have chosen 19 innovators from over the continent to participate in the second iteration of the AU Digital and Innovation Fellowship Program, which aims to use innovation and technology to promote socioeconomic development throughout the continent. The goal of the ground-breaking 12-month AU Digital and Innovation Fellowship Program is…
For small businesses , digital marketing is an effective, budget-friendly approach to reach new customers and build brand recognition. With a smart, strategic approach, you can take advantage of digital channels to grow your business without overspending. Here’s how to leverage low-cost digital marketing strategies to make a big impact. 1. Utilize Social Media for…
Reaching your target audience efficiently is crucial for your business success in this digital age. Paid advertising strategies or PPC campaigns, such as Google AdWords and Facebook Ads, offers a direct and effective way to connect with potential customers and drive traffic to your website. However, the key to maximizing this investment lies in using…
When it comes to online marketing, success isn’t just about launching campaigns—it’s about consistently measuring and analyzing the performance of those campaigns. This allows you to understand what’s working, what’s not, and how you can optimize your strategies for even better results. In this guide, we’ll walk you through the key practices for measuring and…
A dynamic affiliate network and the company’s newest offering, Showlove, which allows creators to get tips straight from their fans, are just two of the features that make Nigerian startup Selar a revolutionary e-commerce shop builder that empowers creators to promote and sell their digital items. Douglas Kendyson founded Selar in 2016 while he was…
Social media is an excellent platform for keeping your audience informed about your business, products, or services. It can also be a powerful tool to share relevant content on your social media profiles, such as news, updates, promotions, and other engaging material to your audience. Ensure you always include a link back to your website…
Itumeleng Nomlomo, Senior Business Solutions Manager at SAS in South Africa Global disruptions, economic uncertainty, and supply chain challenges have placed resilience at the forefront of boardroom agendas. One of the most effective ways for organisations to bolster resilience and enhance financial performance is by leveraging advanced data analytics. However, this journey must begin with…
If you want to grow your business online, it is very important that you create engaging and relevant content for your target audience, as this will keep your website visitors longer and increase the likelihood of them taking a desired action, such as making a purchase, booking a consultation or filling out a contact form….
To effectively take advantage of the vast advantages in the digital space, small businesses must have a strong online presence. But how do you make sure that your business stands out when there are so many others vying for customers’ attention? Search Engine Optimization (SEO) is the solution to this challenge. The process of optimizing…
Ever wondered why everyone keeps talking about email marketing? Well, it’s not just another buzzword—it’s a game-changer for your business. It is one strategy that can take your business to a whole new level. Let’s dive into why email marketing is a must-have in your digital toolkit and how you can get started today! Why…
In today’s competitive market, building a strong brand is more than just a nice-to-have—it’s a must. A strong brand not only helps businesses stand out but also fosters trust, loyalty, and a sense of connection with customers. Whether you’re a small startup or a large corporation, your brand is the foundation of your business’s identity….
Few industries are moving faster than TMT. It is at the very heart of global innovation, driving technological, societal, and economic progress. One notable opportunity in the technology, media, and telecommunications (TMT) industry is the rapid growth of 5G technology and its applications across various sectors. With its promise of ultra-fast speeds, low latency, and…
If a company is structured like a rainforest ecosystem, it will already have the internal resilience to handle unanticipated circumstances, such as the CEO and the rest of the C-suite being fired by the board of directors. That is precisely what happened at one of my former employers, where the board of a medical clinic…
Many small business owners are still attempting to implement an artificial intelligence (AI) strategy in an effort to boost automation, increase efficiency, and encourage creativity among their staff members. It’s evident, therefore, that if these organizations don’t maximize AI’s potential, they run the risk of falling behind. Analysts predict that small enterprises will shortly realize…
Since the environment for applications is still developing and large language learning models (LLMs) are still in their infancy, Africa offers a unique opportunity to shape the future of work. As per the whitepaper on AI and the Future of Work in Africa, which was created by Microsoft in collaboration with a group of industry…
Artificial Intelligence (AI) has become a powerful tool that significantly contributes to the growth and success of any business. In today’s highly competitive business landscape, leveraging AI can be a game-changer for businesses to fuel their productivity and growth. There are AI-powered tools that are useful for a variety of applications in business for performance…