Galaxy Backbone

Galaxy Backbone CEO Seeks Sustainable Digital Infrastructure to Fuel Africa’s Economic Growth

ByTechTrends

The Managing Director/Chief Executive Officer of Galaxy Backbone, Prof. Ibrahim Adeyanju, has underscored the importance of building sustainable digital infrastructure to fuel Africa’s economic transformation. Presenting a paper titled: Building Digital Infrastructure for a Sustainable Digital Economy at the 2024 edition of Africa Tech Alliance Forum (AfriTECH 4.0) held recently in Lagos, Prof. Adeyanju noted…

AU Digital and Innovation Fellowship
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19 innovators selected for the 2nd AU Digital and Innovation Fellowship Programme.

ByTechTrends

AfriLabs and the African Union (AU) have chosen 19 innovators from over the continent to participate in the second iteration of the AU Digital and Innovation Fellowship Program, which aims to use innovation and technology to promote socioeconomic development throughout the continent. The goal of the ground-breaking 12-month AU Digital and Innovation Fellowship Program is…

Digital Marketing Strategies

Affordable Digital Marketing Strategies for Small Businesses

ByOkey Chigbu

For small businesses , digital marketing is an effective, budget-friendly approach to reach new customers and build brand recognition. With a smart, strategic approach, you can take advantage of digital channels to grow your business without overspending. Here’s how to leverage low-cost digital marketing strategies to make a big impact. 1. Utilize Social Media for…

Guide to Effective Paid Advertising

Maximizing Results: A Guide to Effective Paid Advertising for Your Business

ByOkey Chigbu

Reaching your target audience efficiently is crucial for your business success in this digital age. Paid advertising strategies or PPC campaigns, such as Google AdWords and Facebook Ads, offers a direct and effective way to connect with potential customers and drive traffic to your website. However, the key to maximizing this investment lies in using…

Online Marketing

The Ultimate Guide to Tracking and Optimizing Your Online Marketing Performance

ByOkey Chigbu

When it comes to online marketing, success isn’t just about launching campaigns—it’s about consistently measuring and analyzing the performance of those campaigns. This allows you to understand what’s working, what’s not, and how you can optimize your strategies for even better results. In this guide, we’ll walk you through the key practices for measuring and…

Selar
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How Nigeria’s Selar is enabling content creators to market their digital products

ByTechTrends

A dynamic affiliate network and the company’s newest offering, Showlove, which allows creators to get tips straight from their fans, are just two of the features that make Nigerian startup Selar a revolutionary e-commerce shop builder that empowers creators to promote and sell their digital items. Douglas Kendyson founded Selar in 2016 while he was…

website traffic

How to Use Email Marketing and Social Media to Boost Website Traffic and Sales

ByOkey Chigbu

Social media is an excellent platform for keeping your audience informed about your business, products, or services. It can also be a powerful tool to share relevant content on your social media profiles, such as news, updates, promotions, and other engaging material to your audience. Ensure you always include a link back to your website…

data analytics

Creating quantum shifts in enterprise financial performance with advanced data analytics

ByTechTrends

Itumeleng Nomlomo, Senior Business Solutions Manager at SAS in South Africa Global disruptions, economic uncertainty, and supply chain challenges have placed resilience at the forefront of boardroom agendas. One of the most effective ways for organisations to bolster resilience and enhance financial performance is by leveraging advanced data analytics. However, this journey must begin with…

website content,content,marketing, writers, content writers

How to creating engaging website content that converts visitors

ByOkey Chigbu

If you want to grow your business online, it is very important  that you create engaging and relevant content for your target audience, as this will keep your website visitors longer and increase the likelihood of them taking a desired action, such as making a purchase, booking a consultation or filling out a contact form….

Essential Guide to SEO

The Essential Guide to SEO for Small Businesses: Boosting Visibility and Attracting Customers

ByOkey Chigbu

To effectively take advantage of the vast advantages in the digital space, small businesses must have a strong online presence. But how do you make sure that your business stands out when there are so many others vying for customers’ attention? Search Engine Optimization (SEO) is the solution to this challenge. The process of optimizing…

Email Marketing

How to use Email Marketing for your Business growth

ByOkey Chigbu

Ever wondered why everyone keeps talking about email marketing? Well, it’s not just another buzzword—it’s a game-changer for your business. It is one strategy that can take your business to a whole new level. Let’s dive into why email marketing is a must-have in your digital toolkit and how you can get started today! Why…

How to Develop a Brand That Boosts Loyalty and Grows Your Business

How to Develop a Brand That Boosts Loyalty and Grows Your Business

ByOkey Chigbu

In today’s competitive market, building a strong brand is more than just a nice-to-have—it’s a must. A strong brand not only helps businesses stand out but also fosters trust, loyalty, and a sense of connection with customers. Whether you’re a small startup or a large corporation, your brand is the foundation of your business’s identity….

technology, media and telecommunications
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Top risks, causes of loss and growth drivers for the technology, media and telecommunications (TMT) sector

ByTechTrends

Few industries are moving faster than TMT. It is at the very heart of global innovation, driving technological, societal, and economic progress. One notable opportunity in the technology, media, and telecommunications (TMT) industry is the rapid growth of 5G technology and its applications across various sectors. With its promise of ultra-fast speeds, low latency, and…

Entrepreneurs ecosystem
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How Resilience-Based Ecosystems Help Entrepreneurs Manage Change

ByTechTrends

If a company is structured like a rainforest ecosystem, it will already have the internal resilience to handle unanticipated circumstances, such as the CEO and the rest of the C-suite being fired by the board of directors. That is precisely what happened at one of my former employers, where the board of a medical clinic…

small business AI
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How small businesses can develop a technology strategy that leverages AI

ByTechTrends

Many small business owners are still attempting to implement an artificial intelligence (AI) strategy in an effort to boost automation, increase efficiency, and encourage creativity among their staff members. It’s evident, therefore, that if these organizations don’t maximize AI’s potential, they run the risk of falling behind. Analysts predict that small enterprises will shortly realize…

future of work
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Artificial Intelligence and the Future of Work: Opportunities for Africa

ByTechTrends

Since the environment for applications is still developing and large language learning models (LLMs) are still in their infancy, Africa offers a unique opportunity to shape the future of work. As per the whitepaper on AI and the Future of Work in Africa, which was created by Microsoft in collaboration with a group of industry…

AI Business Productivity
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How AI Can Accelerate Your Business Productivity and Growth

ByTony Ajah

Artificial Intelligence (AI) has become a powerful tool that significantly contributes to the growth and success of any business. In today’s highly competitive business landscape, leveraging AI can be a game-changer for businesses to fuel their productivity and growth. There are AI-powered tools that are useful for a variety of applications in business for performance…

AfriLabs and the Korea-Africa Foundation
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AfriLabs and the Korea-Africa Foundation have formed a strategic alliance to promote innovation in Africa.

ByTechTrends

AfriLabs, an African hubs network, and the Korea-Africa Foundation have inked a memorandum of understanding (MOU) for a strategic cooperation that aims to propel innovation and economic growth throughout the continent. AfriLabs is a network organization that brings together investors, startups, technology hubs, and other important players in the ecosystem with the goal of promoting…

AI artificial intelligence,
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AI PCs Enter the Mainstream Market

ByTechTrends

Tuesday saw the release of a new range of PCs designed specifically to run artificial intelligence applications, as tech companies work to promote the broader use of AI similar to ChatGPT. Microsoft unveiled its AI-powered personal PCs in May. These machines will run the Copilot Plus brand of software developed by the business. The goal…

Startup
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How to Develop Your Spirit of Entrepreneurship and Maintain It Long After Your Startup Is Successful

ByTechTrends

Risk-taking, those large bets made early on as startups to differentiate themselves from the competition, is the foundation of all prosperous organizations. After they are established, businesses usually strive to capitalize on their newfound size while maintaining this spirit of entrepreneurship. The issue is that risk aversion frequently accompanies progress. Even though many big businesses…

Informal Sector
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How To Foster Economic Sustainability Through Nigeria’s Informal Sector

ByTechTrends

Nigeria’s economy has not always been without its own fair share of challenges, despite the efforts of emerging entrepreneurs. The economy has had milestones that were usually short-lived due to change in government policies. Maintaining a suitable economy for all Nigerians cannot be far-fetched. Every citizen needs a thriving economy that that sets the pace…

Growth Mindset
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Developing A Growth Mindset: Techniques For Advancement Both Personally And Professionally

ByTechTrends

People who are successful have long been regarded as geniuses destined to become inspiring leaders. Yet, the truth is that a growth mentality frequently goes hand in hand with a successful life and profession. These champions merely adopted an ongoing learning process driven by self-discipline, tenacity, and self-motivation to elevate the ordinary to the remarkable….

small business
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How to Maintain Your Small Business’s Entrepreneurial Spirit

ByTechTrends

Establishing a small business is difficult. It requires commitment, ardor, and most importantly, an entrepreneurial mindset. Small business owners frequently have an entrepreneurial spirit that propels them to start something from the ground up. But after the company is up and running, it’s simple to become bogged down in the daily grind and lose sight…

Intellectual Property

Leveraging on Intellectual Property for Business Growth

ByTechTrends

In a fast paced business world, intellectual property is the foundation of every business. It forms the integral part of a business and so the lack of understanding of its significance may lead to a business catastrophe. What is intellectual property? Intellectual property is the original creative tools developed by a business. They are mostly intangible assets…

Secha Capital

Junior-operator training program has been launched by African Venture Capital firm Secha Capital.

ByTechTrends

Secha Capital, an impact firm focused on African development capital, has introduced the Junior Operator-Investor Network (JOIN) training program. The program’s goal is to develop the next generation of business management, operations, and investment professionals. Secha Capital is an impact investment firm formed by women and people of color in Southern Africa. It uses an…

starting a business

I wish I had known these four things before starting my own business.

ByTechTrends

To put it mildly, starting a business is labor intensive. I’m here to share with you the four lessons that I wish someone had taught me before I went it alone. Regardless of your talent or motivation, launching a business is difficult, demanding work. I ended my twenty-one-year job in finance in 2021 and went…

Successful Startups
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Developing Confident Humility: The Secret To Successful Startups

ByTechTrends

Not everyone has the aptitude to run their own business. It requires a specific type of person—one who possesses both under and overconfidence. You should have faith in your skills, but not to the point where you underprepare or fail to see mistakes coming. According to Martin Gonzalez and Josh Yellin, the authors of The…

Unlocking High-Performance Teams

Unlocking High-Performance Teams and Organizations: The Power of the 5Cs

ByTechTrends

In a typical business landscape, organizations are constantly seeking ways to innovate, adapt, and stay ahead of the curve. One key factor in achieving success is the ability to create high-performance teams that can drive innovation, growth, and excellence. But what makes these teams tick? And how can organizations develop the capacity to support them?…

business success
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What we can learn from Africa’s small business success stories

ByTechTrends

Africa is often hailed as the birthplace of some of the world’s most exciting tech startups. From Cape to Cairo, small businesses across the continent have become catalysts for change, helping to drive economic prosperity and leaving their mark on local society. In fact, it’s predicted that Africa’s digital economy, fueled by hundreds of active tech hubs,…