Customer Journey

Familiarity Isn’t Enough: How Novelty Ignites the Customer Journey in a World of Choice.

The tug-of-war between familiarity and novelty is a constant force in consumer behavior. On one hand, we crave the comfort of the known, the reliable brand or the trusted product. On the other, we’re drawn to the thrill of the new, the innovative experience, the “shiny new toy.” Understanding this dynamic is key for businesses…

Dukka

How Nigeria’s Dukka supports emerging market commerce

Nigerian startup Dukka has created a digital environment that supports emerging market commerce by assisting businesses in automating daily operations, accepting payments, and gathering performance data. Dukka, founded in 2020 with a demo app produced during the early phases of the COVID-19 epidemic, offers simple technologies to assist individuals and small businesses better manage their…

Building business

Building business resilience: The power of a multi-cloud strategy against cyberthreats

In the hyper-connected post-pandemic world, we have seen an increase in the number of businesses embracing cloud infrastructure in a race to digitise their operations. According to Flexera’s State of the Cloud 2023 report, 65% of those surveyed were heavy cloud users, compared to 63% in 2022, and business leaders expected cloud spending to increase by…

Bingtellar
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How Nigerian blockchain company Bingtellar is establishing cross-border payment infrastructure in Africa.

Bingtellar, a Nigerian blockchain startup, says it is developing modern cross-border payments infrastructure and solutions for Africa to streamline global transactions for consumers and enterprises. Bingtellar, founded in 2022 by Joshua Tebepina, CEO, and Arepade Peremi, CTO, facilitates fast and affordable cross-border transactions into or across Africa for diaspora, freelancers, remote teams, foreign contractors, and…

TausiApp
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How Kenya’s TausiApp uses AI to link freelance beauticians with clients.

An on-demand beauty tech platform called TausiApp, founded in Kenya, uses artificial intelligence (AI) to match clients with independent beauticians. TausiApp is a marketplace that was founded in 2021 by well-known Kenyan musician Amos Kimani. It allows users to quickly select and schedule beauty services, including as makeup application and hair styling, from a network…

AfriLabs

AfriLabs launches Connect Deal Room to improve the state of local investment

AfriLabs, a support organization for innovation hubs, has introduced the AfriLabs Connect Deal Room (ACDR) to tackle the significant obstacles associated with locating, financing, and gaining access to investable businesses in Africa. AfriLabs is a network organization that brings together investors, startups, technology hubs, and other important players in the ecosystem to promote innovation and…

Microsoft

Microsoft is now valued at $3 trillion, second only to Apple, thanks to AI investments.

Just behind Apple, Microsoft’s stock market valuation crossed the $3 trillion milestone on Wednesday. This kept Microsoft’s ranking as the second most valuable corporation in the world. Since the beginning of the year, Microsoft and Apple shares have been competing to be the most capitalized stock on Wall Street; earlier in January, the software giant…

Unleashing Abundance
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Unleashing Abundance: An Entrepreneurial Journey Inspired by a Feathered Innovator.

In a thought-provoking post on LinkedIn Professor Ndubuisi Ekekwe shared a captivating anecdote about a resourceful bird and its remarkable ability to overcome a seemingly insurmountable challenge. This simple yet profound analogy sparked a wave of inspiration, prompting me to delve deeper into the parallels between the bird’s actions and the fundamental principles of entrepreneurial…

Market segmentation

Segmentation Criteria: The Key to Effective Market Research

Market segmentation is the process of dividing a target market into groups of consumers with similar needs and preferences. By understanding the different segments of their target market, businesses can develop more effective marketing campaigns and achieve their business goals. Refer to my last update on MVS- Minimum Viable Segment. One of the most important decisions…

Bertrandt Delport_BT South Africa, Digital Experience

Building an Outstanding Digital Experience

Today’s customers and employees demand a seamless digital experience. But building an outstanding digital experience that is sustainably repeatable and scalable is no small feat. In today’s distributed networks and application environments, user-interface problems can occur anywhere: along a long chain, from within the app itself, in transit, or within a third-party plug-in. We have…

LLC
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Startup Battlefield: Why VCs Prefer C-Corps over LLCs for Startups

I have had many founders reach out that they want to set up a Delaware company, but often get confused on whether or not to register a C-corporation or a Limited Liability Company (LLC) based on their business model or structure.  It’s natural to wonder which option would be better suited for your needs especially when you are…

e-commerce

Africa’s E-commerce Revolution: Opportunities for Logistics, Financial, and Marketing Services

Africa is undergoing a digital transformation, and e-commerce is one of the key drivers of this change. The continent’s young and growing population, coupled with rising incomes and increasing internet penetration, is creating a surge in demand for online goods and services. As a result, the African e-commerce market is expected to grow from $120…

Pricing

Navigating Volatility: How Dynamic Pricing and Adaptive Strategies Drive Revenue Growth

Weeks ago, McKinsey & Company had a webinar where industry leaders in marketing and sales roles talked about how they have waltzed through the previous volatile economy and what their current approach is. One of the core areas of discussion was Understanding the concept of Pricing Strategy to help in your go-to-market approach. Shared from Mckinsey’s…

Syndicate Bio

Nigerian Biotech Startup, Syndicate Bio Collaborates With NICRAT to Launch Cancer Genome Project

The National Institute for Cancer Research and Treatment (NICRAT) and Nigerian biotech startup Syndicate Bio have announced a strategic partnership to launch the Cancer Genome Nigeria project. The study’s goal is to close the gap in cancer disparities by examining the most common cancers among more than 300 ethnolinguistic groups and Nigeria’s six geopolitical zones….

Baobab Network
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Baobab Network Unveils Plan to Invest In 1000 African Tech Companies

In order to support digital startups across Africa, early-stage investor and accelerator Baobab Network has announced plans to invest in 1000 businesses between now and 2033. Since its 2019 launch, Baobab has continuously been one among the continent’s most active investors, supporting locally led businesses from the start. The co-founder of Baobab, Toby Hanington, claimed…

Rami Osman , Director for Corporate Sales and Marketing, MediaTek Middle East and Africa
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MediaTek Collaborates With Airtel Nigeria To Enhance Mobile Connectivity in Nigeria

MediaTek, a leading global fabless semiconductor company that powers nearly 2 billion connected devices annually, has collaborated with Airtel Nigeria, a leading telecommunications service provider. The collaboration aims to drive technological advancements and enhance mobile connectivity nationwide and will see the integration of hundreds of millions of individuals into the digital economy, consequently advancing mobile connectivity…

Microsoft

Microsoft Partners With M-PESA Africa to Create Digital Skills for MSMEs

Microsoft and M-PESA Africa are working together to support the Capability Development Academy. The partnership aims to give Micro, Small and Medium SMEs (MSMEs) in many African markets access to the Microsoft Community Platform and SME Skilling Programs to foster capacity building and digitisation. M-PESA Africa will digitise skilling through the Microsoft Community and Training…

Kua Ventures

Kua Ventures Supports 20 Kenyan SMEs With Over US$1M

Twenty small and medium-sized firms (SMEs) in Kenya have benefited from more than $1 million in investments from the impact investing company Kua Ventures, which is based in Kenya. Founded in 2020, Kua Ventures initially helped SMEs withstand the economic collapse brought on by COVID-19 and the ensuing lockdowns by providing much-needed funding, coaching, and…

OpenAI Global Illumination

Startup Global Illumination has been acquired by Microsoft-Backed OpenAI to work on ChatGPT and other core products.

The famous artificial intelligence startup OpenAI announced on Wednesday that it has acquired Global Illumination, a maker of digital products. The deal’s financial specifics were kept confidential. Global Illumination’s whole staff has joined OpenAI to work on the company’s flagship technologies, which include ChatGPT, according to OpenAI. Thomas Dimson, Taylor Gordon, and Joey Flynn, all…

Grinta

Cairo-based Pharma Startup Grinta Acquires Auto-Cure

To increase its presence in the nation, Cairo-based startup Grinta, a fintech-enabled B2B digital platform that is digitizing the pharmaceutical supply chain, has acquired Alexandria’s online pharmacy Auto-Cure. Grinta, a controlled marketplace founded in 2021 by Mohamed Azab, Yosra Badr, Ali Youssef, and Hamza Mohamed, modernizes the pharmaceutical supply chain by empowering independent pharmacies. The…

BasiGo
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Kenyan electricity bus manufacturer BasiGo expands to Rwanda

BasiGo, a Kenyan electric bus maker, plans to enter the Rwandan market in the fourth quarter of this year. The startup has announced plans to deliver its first unit to Rwandan public transportation providers. Jit Bhattacharya, Chief Executive Officer and Co-Founder of BasiGo, stated that the agreement will see the buses distributed to public transportation…

AfriLabs

AfriLabs collaborates with the US Department of State to address the climate challenge through entrepreneurship.

AfriLabs, an African hub network, has collaborated with the US Department of State’s Office of Global Partnerships (E/GP) to address the climate issue and foster entrepreneurship in Africa. AfriLabs, founded in 2011, empowers and fosters innovation hubs across Africa through its community-focused model, whereas the US Department of State is the United States government’s premier…

Development Bank of Nigeria

Development Bank of Nigeria Secures N23bn to Fund Small-scale Businesses

In the first phase of its N100 billion bond issue program aimed at assisting micro, small, and medium-sized enterprises (MSME), the Development Bank of Nigeria generated N23 billion. The 2028 due date instrument has a 14.4% interest rate. The bank said that it would be useful in closing the MSME sector’s significant funding gap, which…

Astravest
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Nigeria’s Astravest assists retail clients in increasing their wealth by diversifying their investments.

Astravest, a Nigerian business, is an investment platform that enables retail users to diversify their investments in dependable assets like commodities, fixed income, and real estate in order to increase their wealth. Astravest, a company that helps Africans conserve, diversify, and develop their money, was founded in 2022 by serial entrepreneur Chibuike Goodnews, formerly of…

professional services
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Allianz ranks top emerging liability trends for professional services firms

AGCS’ professional indemnity report highlights 11 trends driving future insurance claims activity. Trends include evolving building safety laws, ‘hackers for hire’, inflation, and untrained use of generative AI tools. AGCS analysis shows that the legal and construction sectors are the industries most impacted by large professional indemnity claims. Architects and engineers face greater scrutiny over…

Paymob and Chefaa
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Egyptian startups Paymob and Chefaa collaborate to change pharmacies digitally

The digitalization of pharmaceutical payments in Egypt will be fueled by a partnership between the Egyptian entrepreneurs Paymob and Chefaa. Paymob was established in 2015, and our omnichannel gateway helps over 200,000 SME merchants to run and grow their businesses by providing access to more than 40 different payment options. The Chefaa healthcare benefits platform,…

The second GSMA climate resilience fund is now accepting applications.

Startups from Africa are encouraged to submit an application to the GSMA Innovation Fund for Climate Resilience and Adaptation 2.0, which aims to pilot and scale-up digital technology innovations that have a positive socioeconomic and environmental impact in regions with communities most vulnerable to current or future climate risks. The GSMA Innovation Fund for Climate…

small business

How to Use Large Business Practices to Help Small Businesses Succeed

It’s understandable for small business owners to believe that big business strategies don’t apply to them because of their scale. But nothing could be further from the truth than this. Every small business can prosper by employing big business practices, regardless of whether there are major ambitions for development or a desire to stay small….