Wabi2b proposes to digitize Nigeria’s traditional trade channels
Wabi, an electronic commerce ecosystem, has launched Wabi2b in Nigeria to digitize traditional trade channels and empower women. Wabi2b, the company’s B2B arm, is a marketplace that allows all FMCG wholesalers and distributors to sell their products directly to retailers and traditional stores. According to a McKinsey report titled “Africa’s Growing Giant: Nigeria’s New Retail…