Author: Tony Ajah

    Market your product-service benefits I would be dwelling a little more on this; it appears to be pivotal…

    Read Strategic Marketing Part 1 by Tony Ajah     Marketing and the buyers’ personalities As people differ,…

    Marketing is a very serious activity and it is the fundamental part of every business. It is your…

  Your money Money is a powerful force in business war. Those who have it have an advantage over those…

  This article started from part 1 and part 2 The advancement in human activities has also affected the level…

  Continued from Business Sophistication Part 1   The next area today’s business must be sophisticated is in their machinery….

This is the age of human sophistication as evident in every facet of our lives, even in our business lives….

Business has a life cycle. And each stage of this cycle introduces a new business order or dispensation that would…

There are emerging facts from global reports that doing business in the present age is no longer a joke, even…

Entrepreneurial minded talent-force Another main way of weathering the storm is to go back to the basis – entrepreneurships. Everyone…

Adopt Creative- Innovation To remain competitive in this ever increasingly aggressive business climate, enterprises have to adopt a positive attitude…

At the end of last century, everybody was apprehensive of what the new millennium would hold. One word became a…

The Connection We have learned that customers do business in pursuit of the emotional experience they seek. They return to…

At a first glance, many businesses in Nigeria have all it takes to hit it big in business locally and…

There is no doubt that technology has come to stay. And more importantly, it has come to reshape and redefine…