YouTube Rolls Out Multi-Language Audio Dubbing Feature for Creators Worldwide
The creator-focused feature that YouTube has been testing for the past two years is finally being released. Known as multi-language audio, it is basically a dubbing tool that enables video producers to post their work in several languages without having to create multiple channels or upload it more than once. The capability is now being made available to all creators worldwide by the streaming behemoth controlled by Google. It should be mentioned, though, that YouTube’s tool does not automatically dub the videos; rather, users must manually add individual audio files.
YouTube is now allowing content producers to post videos with audio tracks in multiple languages.
YouTube announced the feature’s global release in a blog post. In February 2023, the company started a pilot test with a limited number of authors. With the availability of multi-language audio, creators like Mark Rober, MrBeast, Jamie Oliver, and Nick DiGiovanni have started creating videos with multiple audio tracks during the past two years.
Although it is simple to confuse this with an artificial intelligence (AI) function, YouTube does not utilize an audio model to produce sounds in many languages. In order to post their videos in different languages, creators will need to manually record the tracks and use the Subtitles Editor tool to add them to the video. Videos that already exist can also have more tracks added.
Just click the Settings icon at the bottom of the video player, select the Audio Track option, and choose the language from the list if you wish to see the video in your native tongue (if the producer has included the audio track). YouTube matches videos with the viewer’s preferred language by default.
YouTube asserted that producers who included multilingual audio tracks in their videos discovered that over 25% of their watch time came from views in the non-primary language of the video, underscoring the advantages of doing so. Additionally, it stated that after utilizing the tool, Jamie Oliver was able to triple his views.
Localizing content for its user base is a top priority for the streaming behemoth. YouTube also announced that it has begun testing multilingual thumbnails with a limited number of creators. This will enable creators to create distinct thumbnails (with localized text or other subtleties) according to the language that viewers have chosen.
