How Nigeria’s FoodCourt is using a cloud kitchen strategy to increase access to food
The mission of Nigerian cloud kitchen company FoodCourt is to increase access to high-quality cuisine through the selection of regionally specific virtual restaurant brands.
The Lagos-based FoodCourt, which will debut in September 2021, seeks to provide customers with the finest user experience from the time they place their order till they taste the cuisine.
Although meal delivery aggregator applications like Glovo and Jumia Foods have become more popular, there is still a great deal of inefficiencies in the food delivery industry because of shifting consumer behavior in Africa. We discovered that the only things customers really wanted were delicious cuisine and a simple ordering process,” Henry Nneji, co-founder and CEO of FoodCourt, told Disrupt Africa.
By utilizing all of its resources for manufacturing and utilizing its own ordering technology, FoodCourt thinks it is the first cloud kitchen firm in Africa to use a full-stack strategy. It claims that by doing this, it can provide its users with an excellent experience while continuing to be substantially more profitable than the conventional approaches.
The firm, which was initially bootstrapped, took part in Y Combinator’s S22 Batch soon after its debut, and since then has experienced a considerable uptake. Approximately 65% of its monthly active users place orders at least twice per month, and some do so up to 30 times.
According to Nneji, “We are currently operating in some areas of Lagos and looking to expand soon.” We have a strong interest in Africa, but our business model offers us the unique flexibility to localize and launch in almost any market around the world.
FoodCourt generates revenue from its virtual restaurant brands through direct sales.
