Dstny Acquires Egyptian Customer Experience Startup, Tactul AI

Dstny, a Belgian corporate communications provider, has acquired Egyptian startup Tactful AI, which provides a cutting-edge intelligent customer experience platform.

Tactful is a unified customer experience platform that provides businesses with a single dashboard through which to manage, engage, augment, and understand customers’ experiences across numerous touch points. It was founded by Mohamed Elmasry, Mohammad Hassan, and Sherif Khairallah.

Dstny, on the other hand, provides a suite of interactive communication tools that bring employees and customers closer together, and the acquisition of Tactful AI broadens the company’s product offering and helps businesses improve customer engagement operations across modern digital and traditional voice channels.

“We are not only fortifying ourselves with next-generation customer engagement technology, but we are also adding an exceptional team to our organization,” Daan De Wever, CEO of Dstny Group, said.

Tactful and Dstny, according to Elmasry, shared a vision of bringing employees and customers together through interactive communications technologies.

“We both feel that by working together, we can have a greater positive impact on people’s lives.” We’re thrilled to accelerate our go-to-market strategy and provide even more value to our customers by joining Dstny,” he said.