Yournotify is Developing Mailchimp for Africa

The rate of digital transformation in Nigeria (and across Africa) is increasing; there were 104.4 million internet users in Nigeria in January 2021, a 19 million (+22 percent) increase between 2020 and 2021. In January 2021, Nigeria’s internet penetration will be 50.0 percent (source).

So, what does all of this mean?

Because of the increase in digital transformation, more Nigerians are online, which means more opportunities for businesses to connect with and acquire new customers. Businesses in Nigeria use a variety of methods to increase brand visibility and market their products and services. Some of them include social media advertising, event partnerships, and digital publicity.

But here’s the catch…

Nigerian businesses spend an average of 20-30% of their annual budget on marketing (at least for the average enterprise business), and with the high cost of customer acquisition and retention, they are now struggling with:

• Customer communication channels that are inefficient
• Costly marketing platforms
• Inadequate customer data management

What steps can businesses take to improve customer communication and engagement?

Gaining visibility through social media ads and related campaigns is only one solution to the problem; retaining and keeping customers through engagement is the second puzzle for businesses, which is why we created Yournotify!

Yournotify is a marketing platform that assists businesses in creating efficient customer communication and engagement through email and SMS in a single platform. In exchange, businesses:

• Increase your marketing conversions (RIO)
• Boost their customer engagement (CLV)
• CAC can be reduced by 70%. (by retaining existing customers)

For Nigerian businesses, communicating with customers is difficult and costly. Competitors such as Mailchimp and Sendgrid all charge in USD for marketing campaigns and use a monthly subscription model. And what about businesses that require SMS marketing? You must also run that from a separate platform, making it even more difficult to manage your campaigns in a single location. Yournotify is developing a low-cost (pay-as-you-go) and effective customer communication platform for the African market.

As digital transformation spreads across Africa, businesses must prepare by developing integrated marketing solutions that enable them to effectively manage their customer data, save time, and lower the cost of their marketing campaigns.