Twitter Acquires Quill, a Slack competitor, to Improve Messaging Tools
Twitter announced the acquisition of Slack competitor Quill on Tuesday in order to help the social networking company improve its own messaging tools.
The acquisition comes as Twitter recently appointed a new CEO, Parag Agrawal, to replace co-founder Jack Dorsey, who stepped down from the helm last week. Agrawal, who previously served as chief technology officer, is expected to increase the company’s emphasis on engineering.
Slack, which is owned by Salesforce, has become a popular online workplace messaging tool used by many businesses. This year, Quill emerged as a potential competitor for the messaging app.
The Quill team will assist Twitter in improving its direct messaging tool and making it a “more useful & expressive way people can have conversations on the service,” Twitter’s general manager for core technology, Nick Caldwell, said in a tweet on Tuesday.
Excited to share that today we’re welcoming @QuillChat to Twitter! ????????????????????????
— Nick Caldwell???????? (@nickcald) December 7, 2021
In a blog post, Quill stated that its service will be discontinued as the team integrates into Twitter.
