Top Media and Communication Expert -Uche Nworah becomes the MD/CEO of Anambra Broadcasting Service.

One of the sectors that has been so revolutionised by Technology is the Media. As the media play vital role in setting agenda for the development of any society, it becomes very pertinent that our people begin to realise the strategic role of the media especially in the economic empowerment of our people from the South Eastern part of the county. Our people over the years have continuously wallowed in obscurity, poverty and underdevelopment and have often become the ridicule of other ethnic groups. There is certainly no one to blame than us.

One of such neglects I see over the years is non- investment in media platforms be it Television, Radio, Print and the Internet. Such has continuously prompted a recent resolve I have made to support contributions towards the realisation of the economic potentials of the south eastern part of the country. This is beginning to have a positive look as we are drawn to appointments and election of leaders who are passionate about bringing development to the people. Apart from the present Governor of Imo State, Mr Rochas Okorocha who is driving good changes in Imo State, the election of the new Governor of Anambra state-Mr Willie Obiano is one of such following his passion and agenda for the people.

And so few days ago on Facebook I saw the several congratulatory messages following the appointment of Mr Uche Nworah as the Managing Director and the Chief Executive Officer at the Anambra Broadcasting Service,Anambra State.I have a good idea of some challenges that ABS, Awka have faced over these years and so for me the appointment of Mr Uche Nworah is a welcomed development. The fact that he is young, passionate for change and development of the people and has the wealth of experience to make the needed impact, is a plus.

Uche Nworah is an experienced communication professional trained both in Nigeria and Europe. He has a strong commercial, advertising, marketing and media background.

Mr.Nworah has a B.A in Communication Arts (2nd Class Upper) from the University of Uyo, MBA in Marketing from the University of Nigeria (Enugu Campus) and M.A in Educational Research from the University of Greenwich.

He studied advertising professionally and has the industry acclaimed CAM/BEEC Diploma in Advertising qualifying as the Best Graduating Advertising Student in Nigeria in 1991. He holds a Post-graduate Diploma (PGD) in Marketing from the Chartered Institute of Marketing (CIM), London, and a Post-graduate Certificate in Education (PGCE) from the University of Greenwich.

Uche Nworah was at various times Head, PR & Events at Sunrise D’Arcy, an affiliate agency of the D’Arcy, Massius, Benton & Bowles (DMBB) network in Nigeria, visiting lecturer in Advertising and Promotions at the University of East London, and Senior Lecturer in Marketing Communications and Business Strategy at the London Metropolitan University Business School. Group Head, Internal Communications and later Group Head of Human Capital Development/Chief Learning Officer at Oceanic Bank International Plc where he headed the Oceanic Leadership Academy.

Nworah joined the Anambra Broadcasting Service from Globacom (Nigeria’s 2nd largest telecommunication network) where his role as the National Manager of Out-of-Home (OOH) media advertising included OOH media acquisitions, planning and campaign deployments as well as management of Globacom’s multi-billion Naira OOH assets.

He received the Jack Petchey Leadership Award in 2007 for his outstanding work with young people in the UK, The Chickenbones Writer of the Year (2006) Award for his witty and incisive writing about Nigeria and Africa related issues and the Distinguished Alumni Award of the Business Education Examinations Council (BEEC) in 2008. He is the author of The Long Harmattan Season and Nigeria Confidential, and worked with the Federal Government of Nigeria Committee on Rebranding Nigeria in 2009. He served as a Juror on the 2010 Rebrand 100 Global Awards and is a member of the Education Committee of the Advertising Practitioners Council of Nigeria (APCON), member of The Chartered Institute of Marketing (CIM, UK), the Nigerian Institute of Management (NIM) and Fellow of the Institute of Place Management (IPM, UK).

Indeed this is an appointment well deserved. We congratulate Mr Uche Nworah on this appointment and believe he will use his new position to uplift the image of the state and our people in general.To whom much is given, much is expected! This is the new challenge Mr Nworah, best of luck!!!