Is Google a competitor to internet travel agencies?
According to GlobalData, COVID-19 had a significant impact on online travel agencies (OTAs), with the OTA market value decreasing by a staggering 60.4 percent year on year (YoY) in 2020. According to the major data and analytics firm, this strain has exacerbated OTA’s previous fears about Google’s rising market position, and how the internet giant’s…