TikTok Shopping expands with more partnerships, LIVE Shopping, new ads and more
TikTok is expanding its investment in e-commerce. Earlier this year, the video platform began piloting TikTok Shopping in the U.S., U.K. and Canada, in partnership with Shopify. The deal allowed Shopify merchants with a TikTok For Business account to add a Shopping tab to their TikTok profiles and sync their product catalogs to the app to create…