small businesses

According to a World Bank report, Nigeria ranked 131st out of 189 countries regarding the ease of doing business. As a result, 80% new small businesses fail in 3 years. Most of the failures are due to numerous challenges facing the sector which are the parameters that determines the sustainability of small businesses. Small and…

You’re not just fighting for attention—you’re fighting for relevance. For small businesses and startups, the modern consumer isn’t just distracted; they’re overloaded. Between social feeds, digital ads, and the blur of daily life, your potential customers are tuning out more than they’re tuning in. If you’re trying to cut through all that noise, charm isn’t…