Response Architects partners with Alibaba under Exclusive Agreement to Launch Livestream Shopping across Africa.
LAGOS, 11 July 2022 — Response Architects, operators of ShopEX, has teamed up with Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group, under an exclusive agreement to launch an African livestream shopping platform, Penda, in major markets including Nigeria, Ghana and Kenya. Leveraging on the successful launch of ShopEX’s teleshopping model, Penda…