The marketing communications sector has historically been sluggish to react to major technical advances, from the inception of the modern internet to the shift to mobile, social, and cloud in Web 2.0. With the introduction of Metaverse and other new blockchain concepts and solutions that are Web 3.0 compatible, companies and agencies that fail to…
Blockchain technology is one of the most bizarre ideas now powering the digital world. As many have pointed out, technology will serve as the foundation for numerous advancements. This comprises coins, tokens, NFTs, DeFi, and, most recently, the Metaverse. Despite its significance and significant role in the future of technology, few people, particularly in Africa,…
Many people believe that the latest paradigm shift for the internet is already underway: the metaverse, they claim, is almost here. When a company invests in a space and the media declares a moment, it’s reasonable to take a step back and see if the reality can live up to the hype. But, if this…
Corporations can achieve unprecedented levels of success by capitalizing on new business and tech trends. As the world recovers from the Covid-19 pandemic, the year 2022 will undoubtedly be a watershed moment. Long before the devastating pandemics of 2020 and 2021, business innovation and technology were already transforming and reshaping the world. Here are some…
Many people are still perplexed by what the metaverse is or could be. Millions of dollars, however, are being invested in this virtual universe. BusinessToday.in reported on November 29, 2021, that Tokens.com, a Canadian investment firm, spent $2.5 million on a virtual land in the metaverse. The property was purchased on Decentraland, a blockchain-based virtual…
As the digital and physical worlds continue to merge, the internet’s new age — the “metaverse” — is reshaping the fashion industry. Balenciaga is one of the luxury houses leading the charge. The company (known for its embrace of virtual clothing) recently announced plans to establish a business unit dedicated to exploring opportunities in the…
After Facebook changed its name to Meta to reflect its engagement with the metaverse, Microsoft too is gearing up to launch its own version, which is likely to focus on the corporate world. Speaking about the metaverse, a space where digital avatars of people interact at work and play, Microsoft CEO Satya Nadella tweeted that…