Reaching your target audience efficiently is crucial for your business success in this digital age. Paid advertising strategies or PPC campaigns, such as Google AdWords and Facebook Ads, offers a direct and effective way to connect with potential customers and drive traffic to your website. However, the key to maximizing this investment lies in using…
On Thursday, July 18, 2024, Facebook hosted its first-ever creator workshop in Lagos, Nigeria. The event brought together over 20 Facebook creators to reinforce the app’s commitment to the region’s creative community. The workshop equipped creators with the knowledge and resources needed to earn from the engaging content they share – whether it’s a Reel…
Everything you post publicly on Facebook or Instagram if you live in the UK or the EU might soon be used to teach artificial intelligence (AI). Meta intended to utilize the posts from now on to train its AI model, but it was confronted with eleven legal challenges across Europe. Then, in a “disappointing” move,…
Facebook’s mobile app now has a “Link History” setting that records every website you’ve visited over the last 30 days. Now accessible through the Facebook app for iOS and Android, the setting is enabled by default but is optional. According to reports, Facebook users are seeing an in-app pop-up that explains the link history feature…
Today, Meta revealed that it will support Facebook Reels up to 90 seconds long and would also be introducing some new artistic tools. Facebook Reels had a 60-second time limit before. Once Meta introduced support for longer Instagram Reels of up to 90 seconds, the changes were made a few months later. The growth came…
As the advertising-based business model that has long ruled the internet begins to fail, Facebook, the social network that was intended to be free “always,” and its stablemate Instagram introduced a premium subscription service on Sunday. The launch of Meta Verified, a service that starts at $11.99 (about Rs. 990) per month to authenticate one’s…
According to a recent Wall Street Journal story, Meta, the parent corporation that owns Facebook, WhatsApp, and Instagram, is anticipated to begin major layoffs as soon as this week. Although the precise number of the approximately 87,000 people at Meta who will lose their employment is unknown, the current report states that it will be…
As it attempts to finance share buybacks and investments to reform its business, Meta Platforms Inc., the parent company of Facebook, announced on Tuesday that it has raised $10 billion in its first-ever bond issue. The selling would assist Meta, the only major technology company without debt, in creating a more conventional balance sheet and…
Social media giant Facebook has planned to shut down its podcast platform less than a year after its launch. According to a report, the audio podcast platform’s closure is confirmed and it is speculated that the closure will altogether close on June 3. The move is part of a broader re-evaluation of Facebook‘s audio products. The company…
Meta is said to be planning to add a virtual currency called “Zuck Bucks” to its apps in order to reward content creators and run other financial services such as loans. Mark Zuckerberg, the founder and CEO of Meta, recently abandoned a digital currency project called “Diem” after regulators halted its development. The project, which…
Meta Platforms, the company that owns Facebook, has established a special operations center to monitor the conflict in Ukraine, and it has launched a feature that allows users in the country to lock their social media profiles for security, a company official said in a series of tweets on Thursday. Twitter posted tips on Wednesday…
Mark Zuckerberg, the founder of Meta, has announced new artificial intelligence projects, believing that AI is “the key to unlocking the Metaverse.” Zuckerberg believes that the mobile internet’s future will be the metaverse, a futuristic concept of virtual spaces in which users can work, socialize, and play. In a livestreamed demonstration, he demonstrated the AI…
According to a recent TIME article, Meta-owned Facebook has come under fire for its treatment of African content moderators. TIME revealed that Sama, the company in charge of Facebook’s Sub-Saharan Africa content moderation since 2019, was subjecting content moderators in Nairobi to poor pay and working conditions. Sama also provides data labeling services to tech…
Facebook’s parent company, Meta, reported a bleak mix of a larger-than-expected drop in profit, a drop in users, and threats to its ad business on Wednesday, sending shares down 22 percent in after-hours trading. Already, jittery markets have punished pandemic-era darlings such as Netflix for disappointing results, and Meta has had a taste of that…
John Pinette, the head of communications at Facebook parent Meta Platforms, is leaving the company, the social media company announced late Friday. A Meta spokesperson told Reuters in an emailed statement that Chris Norton, vice president of international communications, will fill the role on an interim basis. “Meta has lost John Pinette. We are grateful…
A cross-party group of British lawmakers has said that Google, Facebook, and other online services should be held legally accountable for advertisements on their platforms in order to prevent fraudsters from duping millions of consumers. Britain has proposed a landmark online safety law to punish abuses such as child pornography, racism, and violence against women,…
Meta, the parent company of Facebook, Instagram, and WhatsApp, does not intend to implement end-to-end encryption (E2EE) by default on Messenger and Instagram until 2023. Last year, the company merged Messenger and Instagram chats as part of its plan to build a unified messaging system across all of its platforms. According to The Verge, while…
Facebook announced today that it’s rolling out new shopping features: Shops in Groups, product recommendations and a test of Live Shopping for Creators. Shops in Groups enables admins of Facebook groups to set up an online store on their associated Facebook Page. It’s up to the admins where this money goes — in the case…
Facebook announced today that it will no longer allow advertisers to target users based on potentially “sensitive” topics like health, sexual orientation, or religious and political beliefs. “Lung cancer awareness,” “LGBT culture” and “Jewish holidays” are just some of the interest categories that will no longer be targeted starting early next year. “The decision to…
Meta, formerly known as Facebook, for the first time on Tuesday disclosed the prevalence of bullying and harassment on its platform, saying such content was seen between 14 and 15 times per every 10,000 views on the site in the third quarter. The company, which recently changed its name to Meta, also said in its quarterly content moderation report that…
The company formerly known as Facebook has been discussing the possibility of opening retail stores way before it rebranded itself as Meta, according to The New York Times. Apparently, discussions about opening brick-and-mortar shops started last year, though nothing has been finalized, and the project could still end up being scrapped. If Meta does open physical outlets, however,…
Just days after rebranding itself, Facebook announced plans to delete a trove of the most worrisome data that the world’s biggest social network collected on more than a billion individuals. In a blog post Tuesday, Facebook’s newly named parent company Meta explained that it would close shop on its facial recognition systems and delete a massive collection…
Facebook whistleblower Frances Haugen’s message about Instagram’s impact on teenage girls was unequivocal: Facebook’s studies found that 13% of British teens said Instagram prompted thoughts of suicide, and 17% of teen girls say Instagram makes eating disorders worse. These statistics, however, are only one part of the bigger picture when it comes to the general safety of…
During Facebook’s Connect 2021 conference, CEO Mark Zuckerberg announced that the company would be renamed from “Facebook” to “Meta,” and according to a statement from the firm, “Meta’s focus will be to bring the metaverse to life and help people connect, find communities and grow businesses.” More specifically, the company’s new name is “Meta Platforms…
In the technology industry, the concept of metaverse — a range of virtual experiences — is becoming a buzzword. It generally refers to shared virtual environments that people can access via the internet. Most technology companies, including Facebook, have invested heavily in it. The social media giant says it is planning to invest up to…
Social Media platform, Facebook and Comic Republic have announced the launch of #NoFalseNewsZone online comic book, an educational comic series designed to help people think critically about the messages they see and read online. The series helps readers to identify false news and what they can do to help minimise its spread. The online comic…
The Centre has defended in the Delhi High Court the legal validity of its new IT rule requiring messaging apps, such as WhatsApp, to “trace” the first originator of the information, saying that the law empowers it to expect such entities to create safe cyberspace and counter illegal content either themselves or by assisting the…
Facebook is planning to rebrand itself with a new name next week to reflect its focus on building the metaverse, the Verge reported on Tuesday, citing a source with direct knowledge of the matter. Facebook Chief Executive Officer Mark Zuckerberg plans to talk about the name change at the company’s annual Connect conference on October 28, but it…
Recently, WhatsApp, Instagram and Facebook faced a long six-hour outage. Initially, many people blamed it on their internet service provider but soon the realization that it is not the faulty internet connection but the fact that these social media platforms were actually not functioning as a shock to many. Even though many users of these…
An anonymous reader quotes a report from The Wall Street Journal : Facebook has come under increasing fire in recent days for its effect on young users and its efforts to create products for them. Inside the company, teams of employees have for years been laying plans to attract preteens that go beyond what is publicly known, spurred…