Lessons from the Eskimi CMO Masterclass in Nigeria on Driving Marketing in the Digital Era
Every screen is going digital! This was demonstrated at the Eskimi CMO Masterclass on Wednesday, July 6, 2022 in Lagos (Nigeria); speakers, panelists, and participants unanimously agreed that brands in Nigeria must focus on the right Key Performance Indicators (KPIs) while embracing programmatic solutions to achieve their marketing goals. Eskimi is Nigeria’s largest programmatic platform;…