Brimore, an Egyptian social commerce startup, has raised $25 million in funding led by IFC and Endure Capital.
By 2024, the Egyptian social e-commerce market will be worth more than $14.8 billion. The market opportunity can be attributed to the increase in online social sellers in the country, with over 1.25 million of them assisting lesser-known brands in selling and distributing their goods through various networks. Brimore, a market leader in the country…