Africa is undergoing a digital transformation, and e-commerce is one of the key drivers of this change. The continent’s young and growing population, coupled with rising incomes and increasing internet penetration, is creating a surge in demand for online goods and services. As a result, the African e-commerce market is expected to grow from $120…
Elloe is a first-of-its-kind AI-powered conversational commerce platform that allows SMEs to buy and sell products online across any messaging platform. It was founded by Owen Sakawa. Mad Ventures, located in the Philippines, led the US$1 million pre-seed fundraising round, which would help Elloe expand across Kenya and other emerging economies. “The opportunity to engage…
In June, Visa reported that the top market contributors for e-commerce in Sub-Saharan Africa (SSA) over the last three years were South Africa, Nigeria, and Kenya with Ghana also showing growth having replaced Kenya in the top three contributors in 2020. “The three leading markets in SSA are starting to mature, providing the region with an established…