Jumia announced this years Black Friday saw a 30% growth in value of goods sold on its platform
E-commerce in Africa is rapidly expanding, and its potential remains enormous as more people gain access to the internet. According to the 2021 GSMA mobile economy report, 303 million people, or about 28 percent of the population, are connected to the mobile internet in Sub-Saharan Africa, and this figure is expected to rise to 40…