AppsFlyer Report Finds 55% increase in spending as eCommerce grows across Sub-Sarahan Africa
AppsFlyer, the marketing measurement and experience platform, has released their 2021 edition of its State of eCommerce App Marketing report, outlining key global trends to guide marketers in building a mobile-first experience that will drive engagement and sales for the upcoming holiday season. Having analysed over 750 million app installs across 7250 apps, and 3 billion remarketing…