African fashion

The Power of Digital Innovation in Opening up New Markets for African Fashion Creatives

The African fashion industry pulsates with vibrancy and diversity, boasting a rich cultural heritage and an abundance of creative talent. From traditional textiles to contemporary designs, African fashion has earned widespread global recognition for its unique aesthetic and remarkable craftsmanship. Indeed, Africa has become a compelling new frontier for fashion, offering the industry a fresh…

African fashion
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African fashion designers are entering global markets through e-commerce platforms

“I’ve always loved and wanted to wear African prints more here,” says Bami Adenike, who lives near alluring luxury boutiques in Paris but has a lasting fondness for African wear. Adenike, a 28-year-old Nigerian artist, moved to France in 2016 and has mostly purchased clothes from French fashion retail stores since then due to the…