Guide to Effective Paid Advertising

Maximizing Results: A Guide to Effective Paid Advertising for Your Business

ByOkey Chigbu

Reaching your target audience efficiently is crucial for your business success in this digital age. Paid advertising strategies or PPC campaigns, such as Google AdWords and Facebook Ads, offers a direct and effective way to connect with potential customers and drive traffic to your website. However, the key to maximizing this investment lies in using…

Teleeza

Kenyan startup Teleeza launches lockscreen-based advertising platform

ByTechTrends

Written by TOM JACKSON Kenyan startup Teleeza has developed a mobile content aggregation and advertising platform that utilises a smartphone’s lockscreen.  Launched earlier this year, Teleeza allows users to easily and conveniently access customised content on their lockscreen, and has already onboarded over 55 local, regional and international publishers. The startup has 30,000 users on the platform,…