Adidas Originals Joins the Metaverse, Partners With NFT Players
Adidas Originals has joined a number of other lifestyle brands in entering the metaverse. The company has partnered with two non-fungible tokens (NFTs) players — Bored Ape Yacht Club and Pixel Vaults Punks Comic — as well as crypto investor Gmoney for its metaverse entry. After replacing the official Twitter handle’s profile picture with a…