Ferrari Announces Partnership With Blockchain Company Velas to Create Digital Products for Fans

Ferrari announced on Monday that it has signed a multi-year agreement with Swiss technology firm Velas Network to create digital content for its fans.

Velas, a provider of digital products and services, will become a partner of Ferrari’s Formula 1 racing team beginning next season.

“Moreover, Velas will be the Title Sponsor of the Ferrari Esports Series, the Prancing Horse’s online mono-brand series, as well as the Esports team that will compete in the F1 Esports Series, the official digital championship competed in by all teams participating in the FIA Formula 1 World Championship,” Ferrari said in a statement.

Velas is a leading provider of blockchain technology and non-fungible tokens (NFTs), which are cryptographic assets stored on a blockchain with a unique identification code and have gained popularity as a way to sell digital art.

The British heavy metal legend Ozzy Osbourne recently decided to enter the NFT space with his first collection, Cryptobatz. With his collection, Osbourne is also pioneering a new feature called MutantBatz, which is linked to his NFT pieces.

This feature will allow Osbourne’s NFT pieces to mutate with other NFTs held by buyers, resulting in the creation of a new NFT piece. So far, NFT creators such as Bored Ape Yacht Club, SupDucks, and CrypToadz have collaborated with Osbourne to allow his NFTs to mix with theirs.

Velas is a leading provider of blockchain technology and non-fungible tokens (NFTs), cryptographic assets stored on a blockchain with an identification code that makes them unique and have gained popularity as a way to sell digital art.

Ozzy Osbourne, the British heavy metal legend, has recently decided to enter the NFT space with his first collection, Cryptobatz. Osbourne’s collection also pioneers MutantBatz, a new feature linked to his NFT pieces. This feature will allow Osbourne’s NFTs to mutate with other NFTs held by buyers, resulting in the creation of a new NFT piece. So far, NFT creators such as Bored Ape Yacht Club, SupDucks, and CrypToadz have collaborated with Osbourne to allow his NFTs to mix with their pieces.

Under Armour, a sportswear company based in the United States, has also made its metaverse debut. It has collaborated with NBA superstar Stephen Curry on an NFT drop to commemorate his new title as basketball’s all-time leading three-point shooter. Under Armour has released what the brand claims is the world’s first cross-platform metaverse sneaker — a special-edition Curry Flow 9 — to commemorate the Golder State Warrior guard’s record of 2,974 career three-pointers.